UK Head of Audience Planning

Comms & Strategic Planning London, England


Description

UK Head of Audience Planning

Who are The&Partnership?

The&Partnership is both the UK’s largest and Europe’s fastest-growing independent agency network, increasingly known for its innovative in-sourced model. Backed by WPP and spanning four continents, with 1,500 staff, the multi-disciplined agency group last year saw a year of record growth.

It attributes this rapid expansion to the success of its in-sourced ‘&Model’ agencies, with multi-disciplined, on-site teams working alongside clients’ marketing departments in new, nimble ways, to a single bottom line; delivering data-driven work to fit new marketing agendas. These multi-disciplined ‘&Model’ agencies are driving impressive results for clients including News UK and TalkTalk in London, The Wall Street Journal in New York, TELUS in Canada, RBS in Edinburgh, as well as Toyota and Lexus across Europe.

The&Partnership also has offices in London, New York, Canada and Asia, and is partnered with global media planning and buying network, m/SIX, thanks to a joint venture with GroupM.

Thanks to recent new business wins, we are now looking for an m/SIX UK Head of Audience Planning.

What is the role?

A unique aspect to our integrated setup is the role of the Audience Planner. Audience Planners works with data of all kinds for our clients, drawing on real-time behavioural data as well as slower moving datasets.

As such, this role is hands-on with data of all kinds, including from client/first party, media, brand tracking and site path sources, to ensure that true data-led insights power all of our strategic thinking. This input spans media, creative and customer domains. As such, this role will sit alongside planning management across m/SIX and The&Partnership.

A significant amount of time will be dedicated to being lead audience planner on major UK clients, including Toyota. You will also have a remit to further develop and instil the audience planning approach among the rest of the UK client base, working closely with the UK Chief Strategy Officer. You will start with one direct report, with shared responsibility for one more, and sit alongside a global team of peers.

Key role responsibilities:

  • Set the pace for the development and delivery of actionable audience-led strategy in the UK
  • Coach by example; train and develop direct reports, and inspire the wider planning community
  • Oversee audience strategy from inception through to implementation, with particular focuses on prioritisation, creative adaptation, media activation, and closing the measurement loop – working with agency specialist teams as needed
  • Inform the development and implementation of a shared learning agenda for our major UK clients, including informing longer-term data strategy where necessary
  • Play a major role in the development of new data sources, tools and approaches
  • Rapidly become the go-to expert in the UK for all relevant audience planning tools and systems.
  • Assist with encouraging uptake and usage of relevant tools and data, for example through training, managing vendor relationships, and creating case studies
  • Demonstrate an interest in developments in the industry, and help to communicate these developments to peers where relevant – drawing from GroupM, media partners, and the wider martech/data landscape.

What experience & skills does the role require?

  • Passion for developing your team to maximise their wellbeing and therefore team performance, setting motivating growth objectives and anticipating needs
  • Ability to communicate clearly, even when the source data itself may be complex
  • Translate needs from clients and colleagues into data exploration, gathering actionable insights, and maximising the use of available people and platform resources
  • Ability to contribute effectively to multiple concurrent projects, collaborating in a fast-paced environment
  • Experience in producing engaging client-ready presentations, being self-directed as to how best to communicate these to stakeholders of all levels, internally and externally

Key attributes

  • An inquisitive nature is critical
  • Systematic and detail-oriented
  • Organised and proactive
  • Team-oriented and collaborative
  • Progressive and open-minded

Diversity & inclusion

This role is suitable for someone that would require part-time hours or schedule flexibility.

Where is the role based?

Pending returning to work around Covid-19 measures, this role will be based at m/SIX’s London office in Fitzrovia, with regular time to be agreed at key client locations in London and Surrey. We anticipate less frequent time at other UK locations such as our Manchester office, on an ad hoc basis.

Who will the role report to?

The successful candidate will report to the Global Head of Audience Planning. The role will be working hand-in-hand with media and creative planners, as well as wider specialists (e.g. in Tech and Digital), and as such they will each be important stakeholder groups.

 

How will success of the role be measured?

Efficiency and depth of contribution to current and new business efforts are fundamental goals. As such, the satisfaction of the media planning team and the creative planning team will be major parts of how we assess performance of this role. Finally, client satisfaction with a clear link to Audience Planning input on key projects is the expected outcome of these contributions.

 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.