Paid Social Account Director

Programmatic, Biddable, Paid Media & SEO Manchester, Manchester


Description

Position at MediaCom

                                                             Job Description

 

 

OBJECTIVES OF THE ROLE

Paid Social Account Director is responsible for the independent planning, implementation and reporting on innovative, creative and successful paid social media campaigns across biddable partners, Facebook, Snapchat, Twitter and LinkedIn, and creative partners including LadBible, BuzzFeed, Tinder.

 

As a Paid Social Account Director you’ll be responsible for analysing and optimising brand and response campaigns towards appropriate KPIs, buying effectively and presenting results comprehensively to internal teams and clients.

 

FINANCIAL RESPONSIBILITIES

  • Understand the importance of Trade Insurance and how it applies to each of your clients
  • All financial procedures are adhered to, such as purchase orders acquired and shown on invoices
  • Understand the importance of SOx procedures for all client bookings and ensure adherence
  • Ensure good and accurate administration is undertaken on all accounts including reconciliation of digital campaigns
  • Handle billing discrepancies with media owners and internal finance team
  • Bookings to be administered on the day of booking
  • Timesheets to be completed on a weekly basis

 

BUSINESS RESPONSIBILITIES

  • Demonstrate willingness to take on greater account management responsibility and work with client service team on new business opportunities within the agency
  • Support line manager and other management with timely and accurate responses to their information request s
  • Knowledge of biddable paid social tools and a desire to embrace platform developments as they arise
  • Evangelism of creativity within paid social to clients and planning teams
  • Ability to process and interpret campaign data to support decisions
  • Control output quality from daily, weekly, monthly campaign reporting sheets to line manager showing insight with any potential trends or discrepancies
  • Attend client and media owner meetings in order to develop communication skills

 

PEOPLE RESPONSIBILITIES

  • Build internal relationships with relevant specialist departments to increase your knowledge of specialist divisions and investment teams, and identify incremental opportunities for your paid social clients through this
  • Be confident working and communicating appropriately with people within all levels of the business 
  • Nurture strong relationships with suppliers, including key social partners and publisher groups
  • Ability to work alongside an assistant to ensure process set by Head of Paid Social is followed across all aspects of client campaigns
  • Provide learning support for the Account Assistants and Executives
  • To provide regular feedback to Account Assistants and Executives and develop your own coaching and training skills
  • To work pro-actively with other members of the team and wider agency to drive improvements to current workflow, processes and team efficiency
  • Share good work you and your teams do with the investment team and wider agency

 

SKILLS & BEHAVIOURS

  • Demonstrate an active interest in your clients’ business, marketplace and consumers
  • Understand the role of Paid Social with different media channels and increasingly how they are becoming connected
  • Display a helpful and positive attitude with a flexible outlook towards the duties of the role
  • Enthusiasm towards social media and the wider digital landscape
  • Self-motivated, entrepreneurial in nature and comfortable in all business situations
  • Agile and able to prioritise tasks whilst keeping perspective of the bigger picture
  • Ability to work as part of a team, sharing tasks and responsibility
  • Excellent organisation and problem-solving skills
  • Effective time management skills with the ability to multi task
  • Proficient on Microsoft Excel
  • Ability to work under pressure and with short deadlines
  • Ability to manage own workload effectively and efficiently
  • Demonstrate a strong attention to detail and accuracy when carrying out work
  • Must be comfortable producing content and presenting on the subject matter
  • Openness to share mistakes, problems or issues with line manager in order to learn and improve
  • Be curious and interested – don’t be afraid to ask
  • Proactive at developing ideas that help MediaCom in any possible way
  • Comply with MediaCom brand behaviours and be able to drive Systems Planning
  • Ensure you keep fully up to date on personal development tasks – CPD, Training, My360
  • Full participation in MediaCom Open door training and development programme