Global Strategy Director - Adidas

Comms & Strategic Planning London, England


Position at MediaCom

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Job Description

Job Title

Global strategy director

Reporting To

Global strategy lead






London with travel

Date Issued

07 / 09 / 2021


Competitive based on experience

About Mediacom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

To find out more about MediaCom visit us here:


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


The Team


MediaCom was appointed as the global media agency for adidas and Reebok in late 2018.


The Global Strategy Director will operate in our worldwide account team dedicated to adidas, based in London 


Our role as the Global account team is to serve our markets, operating in as one global network ensuring world class integrated-media management is developed, communicated, implemented, measured and improved upon.


Ultimately, we are tasked with delivering greater comms impact on adidas’s marketing and hitting the Global business goals.


We enable our Global network to get ahead of the game with planning and organisation by providing strategic guidance, frameworks, governance, digital and platform guidance.


We drive the integrated-media agenda, ensuring a balance between (long-term) brand and (short-term) ecommerce. Raising the bar for the network in terms of better media practice, consistency in approach, aligned measurement and faster centralised learning.


Our team is designed to reduce complexity in an ever more fragmented marketplace. Ensuring that our network is clear, integrated and focused on business growth


The global adidas strategy team sits within the global adidas team which is made up of a range of key disciplines that help us deliver a top class service to adidas and our markets: Account Management, Digital Strategy, Ecommerce, Creative Services, Business Science, Search, Programmatic and Social media.


Our adidas network worldwide spans 57 markets (all with teams on the ground), underpinned by 6 regional leadership teams and 4 digital execution hubs that support local markets.


The Role: 


Working within the global adidas team in London, the core focus of the Global Strategy Director is to  comms strategy and planning worldwide.


The strategy director will work across all key adidas categories as part of our global strategy team, reporting into our adidas strategy lead. Within our global strategy team there is also a strategy associate director and a manager.


In this role you will:

Be leading the comms strategy and media planning agenda for campaigns across all categories

  • Create campaign strategies and guidelines to provide local markets with campaign planning frameworks
  • Manging the relationship with the adidas clients: Global media and category leads.
  • Drive audience, category, market and competitive insights
  • Generate ideas and help craft innovation with partners
  • Work with creative agencies to develop campaigns, ideas and assets
  • Packaging up adidas campaigns once live, plus identifying learnings


Providing thought leadership for clients and network

  • Beyond campaigns, our global strategy team also work on thought leadership projects for adidas addressing wider marketing topics
  • And our global strategy team provide our network with strategic and planning inspiration across a wide range of topics: e.g. audience segmentations, latest media trends and an innovation programme


Managing the strategy team

  • Inspire, develop and manage the strategy AD and manager
  • Help manage and evolve their work: we operate with a flat structure and campaign leads, yet all work is collaboratively worked on and developed


Contributing to the rest of MediaCom and the industry

  • Providing the rest of MediaCom (especially strategists) with inspiration from adidas
  • Raising the profile of adidas work within the industry (awards)
  • Occasionally working on global pitches


To be successful you’ll:

  • Deliver first class strategy and planning guidelines for markets
  • Create industry leading ideas
  • Be consumer first, identifying real insights and behaviours
  • View the communications and media landscape as an integrated and connected system
  • Be the point person for adidas Global media strategy, developing a strong trusted relationship with key clients
  • Grow strategic best-practice across the team and network
  • Interface with the other specialist function units across the global and regional teams
  • Work effectively with creative agencies


Skills, Behaviours and experience required:


Experienced Strategist & Media Planner

  • Proven media strategy skills with the knowledge to plan across all comms channels
  • Strong understanding of media planning theory, media behaviours and landscape (especially digital)
  • Ability to both devise strategy (shaping narratives and frameworks) and talk in detail about media planning 

Insightful and analytical thinker, with an attention for detail

  • Good at handling data and extracting learnings
  • Ability to identify actionable consumer insights

Persuasive Communicator

  • You have good communication skills, ability to lead clients and the network, strong at presenting

Excellent at creating beautiful decks!

  • Adidas are highly visual, how we present work matters!
  • Need to be good at creating presentations that make the thinking and ideas pop!

Experienced at running a team

  • Collaborative, able to work with a team and inspire, guide and manage the output

High energy and driven

  • Committed and passionate about what you do!
  • Striving to work on industry leading campaigns and run a highly functional team
  • Highly organised with an ability to manage multiple workstreams effectively and efficiently

Sports, sports, sports + Youth Culture

  • You have an affinity for sports and are passionate about youth culture!

Languages and Global / regional experience

  • Fluent English mandatory
  • International planning experience is beneficial
  • Other languages and cultural experience a major bonus!



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