Media Planning Manager

Media Planning, Implementation & Activation London, England


Description

Position at MediaCom

Job Description

 

 


Job Description

Job Title

Media Manager

Reporting To

EY Business Director

Department 

Worldwide

Group/Level

 

Location

Theobalds Rd

Date Issued

August 2021


Job Description

 

 

The Role

 

Mediacom handles the media planning and buying for some of the world's smartest advertisers.  Supported by keen consumer insight, analysis, and experience, we are part of the largest media planning and buying network in the world.

 

We are looking for an energetic passionate Media Manager for our EY account (a B2B professional services client) based in our worldwide department in London. This role would suit an individual with strong client and team management skills, who is also able to deliver thinking from a global perspective and who has a keen interest in B2B marketing.

 

It is essential that you bring creditability to this role both in terms of technical knowledge, strong interpersonal abilities e.g. communication abilities and operational skills e.g. work-flow management. You should motivate and inspire confidence within the team and client stakeholders. This role involves a good understanding of B2B marketing principles, although B2B experience is not necessarily a pre-requiste. The candidate would need to show strong experience with how the media market operates in general, cross channel knowledge, the media planning process and have a proactive attitude and desire to learn.  It will also require an ability to be highly motivated, numerate, and articulate, both when speaking to clients, coordinating internal teams, writing documents and analysing data – audience and competitive research.

 

This person should be a great operator and have good project management skills to help support the coorindation and tracking of campaigns.  They need to be an effective communicator and ensure internal teams are briefed and connected on what the client requires. They will need to have strong organization and time management skills, working across multiple projects at once. They will need to be able to take control of day to day operations whilst keeping the Business Director up to date with issues that may need more senior involvement.

 

Media planning mangers are the conduit between strategy and implementation across all activation channels. Their job is to use insight derived from data across all sources to help create integrated channel plans that deliver on the KPIs our clients set.

 

The candidate should have cross channel knowledge - including OOH, Display, Search and Social and be able to talk confidently about why one channel might be used over another. Detailed planning and buying will however be managed by our activation specialists. They will be a requirement to coordinate with our specialist Social, Digital and Offline teams.

 

The media manager will be the recipient of briefs and join client briefing calls alongside specialist teams. They will help manage deadlines and ensure timely delivery of campaign in line with client SLAs. They will help track and overseeing a holistic view of client activity over the course of a fiscal

 

They will also support with aspects of finance, ensuring tracking documents are updated and helping resolve client queries in this area (with support from our buyers and internal finance team).

 

 

Key Areas of Responsibility and Accountability:

 

Planning, Analysis, and Insight

 

  • Taking briefs from clients and working with the BD and AD to determine the required strategic approach.
  • Briefing internal teams on requirements and expected deliverables
  • Helping develop audience and strategy documents by interpreting data to apply strategic insights and help define a central planning approach.
  • Help translate this in to a media strategy.
  • Working with the activation teams to coordinate planning and deliverables 
  • Development of best practice and learning documents for client education
  • Understand and implement Mediacom planning processes.

 

Client Management

 

  • Become a key client contact point working to support BD and team in general
  • Effectively manage stakeholder relationships by ensuring expectations are well managed and relationships are fostered.
  • Join status calls and help manage status documentss
  • Attend key client meetings/calls, as required.

 

Knowledge Management

 

  • Take accountability for sharing key information across the team and with other teams as appropriate.
  • Help develop/collate  POVs to be shared with client
  • Be enthusiastic and have a deire to learn new things
  • Remain up to date with market trends to advise customer of future strategy.
  • Understand the clients’ business
  • Gain a deep understanding of audience behaviour and media consumption

 

People Management

 

  • Help educate the team on aspects of audience insight and channel strategy
  • Help mentor team execs
  • Report into Business Director frequently and proactively.
  • Be a team player willing to support where needed

 

 

 

Process Efficiency

 

  • Contribute constructively to the identification and improvement of central processes which could deliver higher-performance.
  • Act with initiative, contribute to the definition of new processes and support the rollout and implementation e.g. training of the team in such processes.

Finance

 

  • Keep key finance documents up to date
  • Help resolve finance queries (with help from buyers and internal finance teams)
  • Manage monthly invoice tracking requirements from client at a Global level, while ensuring good housekeeping on financial tracking (ie: logging of MBA details, PO numbers and values) throughout the fiscal year

 

General Tasks:

  • Develop a full understanding of in all areas of the MediaCom suite of products and services to support planning and the identification of new revenue streams
  • Comply with all internal processes around quality assurance, ensuring all client facing information is proofed prior to submission.
  • Contribute constructively to the identification and improvement of central processes which could deliver higher-performance..
  • Coordinate with Mediacom New York (local market for EY) to ensure we have centralized visibility on budgets, briefs and holistic activation schematics over the year.

 

 

 

Hello. We are MediaCom.  

 

We believe in People First, Better Results. 

 

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.  

  

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. 

  

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses. 

  

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards. 

  

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance. 

 

To find out more about MediaCom visit us here:  www.mediacom.com