Senior Media Executive

Media Planning, Implementation & Activation Beirut, EMEA


Description

Position at Mindshare

About us:

 

We are Mindshare. A global media platform company that accelerates Good Growth for its clients in the age of a new marketing economy. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate growth for our clients by connecting digital, media, creative and tech, prioritizing customer relationships, customer voices, realtime activation that is underpinned through data to demand a response. 

Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets, and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.

We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries.

For more information, go to  www.mindshareworld.com/

At GroupM MENA, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

 

Role Overview:

 

The Senior Media Executive will work with the manager and multiple internal/external partners to plan and execute holistic media plans to ultimately contribute to the business growth of the category in charge. This person would have to be comfortable working in a fast-paced team, but also act as a strong project manager that can manage multiple work streams and adapt to business change.

 

Responsibilities & Accountabilities:

 

  • Supporting the manager for holistic agency briefing and full funnel media planning (across TV, search, social, partner, display, and other offline and digital channels) in collaboration with Brand and Direct E-commerce teams
  • Working collaboratively with external agency partners to come up with the optimal media plans and making sure they get executed to plan.
  • Project management and quality control of running media campaigns (new product launches, marketing promotions, brand campaigns)
  • Media asset management from briefing into the creative team, to processing them to be run on media as planned
  • Continuous analysis of performance vs. plan, whilst driving relentless data driven optimization across channel, audience, creative and conversion.
  • Manage day to day category budgets across media activities
  • Other associated duties as required.

 

What are the measures of success?

  • You will have consistently delivered brilliant work to the client.
  • You will have delivered improvements in performance by proactively identifying opportunities.
  • You will have successfully helped to upskill the wider team, to ensure best in class planning, implementation, and performance. 

About you:

  • 2-3 years media / digital marketing experience in either agency or client-side within relevant industry.
  • English - Arabic (Excellent verbal and written skills).
  • Solid understanding of multiple media platforms and channels incl. Google Marketing Platform, Facebook Business Manager etc.
  • Good analytical and interpretation skills to drive action from insight and tell simple stories using the numbers and analysis.
  • Demonstrable project management and collaboration skills to obtain the best results and / or problem solve.
  • Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
  • Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
  • Team worker: should be able to build strong and cooperative relationships, work cross-functionally with a wide range of people, and managing all stakeholders.