Planning Account Manager

Comms & Strategic Planning Epsom, United Kingdom London, England


Description

Position at m/SIX

Account Manager

 

Who are m/SIX?

m/SIX are one of the world’s fastest-growing media planning & buying agencies, having doubled in size in the last two years. Our international network now comprises over 40 offices across 3 continents.

We have a unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are majority owned by our partners within The&Partnership, but our joint venture with WPP means that we are able to offer a true ‘best of both worlds’ advantage. This means a progressive and entrepreneurial approach to business and culture, whilst providing full access to GroupM’s market-leading pricing, data and technology assets.                                   

As both The&Partnership and m/SIX we have therefore created new models and ways of working which are leading the industry in defining the agency of the future. This means solutions built bespoke for clients’ individual needs, inclusive of all necessary disciplines and working to one bottom line. Creatives, strategist, analysts, investment and production teams working together, with data and technology at the centre. These teams are often implanted directly within the client marketing teams: across EMEA we have fully embedded teams at EA, News UK, Talk Talk and Toyota/Lexus. The impact of this has been transformational on our clients’ business.

As a direct outcome of this progressive & transformational agenda, m/SIX has one key ambition: to be the most important place in the careers of our people.

 

Our Values

We are Energetic, Pioneering and Honest. These are specific to us, and reflect the culture of the agency and significantly the behaviours we seek out day to day within the business. We want to encourage individual Energy to all projects, to be Pioneering within our industry, and regularly receive Honest, and clear feedback.

 

Role Description

The key client responsibilities of this role will be:

Toyota / Lexus EMEA

The Media Account Manager is a key role in the hub team, being a primary contact for our European clients as well as often being the first point of call for our agency teams across our European network,

You will work closely with teams from across key disciplines such as Account Management, Comms and Audience planning, Digital specialists, Data visualisation and analysis experts as well as Creative teams to deliver market leading, integrated central projects, campaigns and reports.

The role focusses on supporting the Account Director on the smooth day-to-day running of the account, market coordination, supporting strategic planning and digital teams, as well as pan-European partnerships.

You must work efficiently and proactively, playing a vital role in communicating and assisting local markets with planning and activation. You will already have experience and understanding of both offline and online channels.

The role will require a highly organised and efficient person who has the ability to  build, manage and communicate across both internal and external relationships.

Role Responsibilities

The Primary roles are:

  • Develop a close relationship with the wider European network and be their 1st point of contact for any media related question
  • Assist in the roll out centrally developed communications strategies and guiding the network in its implementation
  • Own the reporting output from local markets via relevant systems and tools
  • Lead client facing reports around media performance, investment, competitive insights and implementation ensuring clear and actionable insights and learning are devised
  • Steer the network sharing agenda
  • Coordinate finance reporting including tracking of POs and payment status
  • Work across multi discipline project teams (media and creative) around the development of campaigns, supporting the teams with local market and wider industry and category insights and analysis, KPI and target setting

 

Reporting into:

Account Director

Direct Reports

Account Executive

Core Capabilities and skills required

  • Strong team player
  • Good Project Management skills
  • Good analytical thinker
  • Ability to prioritise work load
  • Good understanding of media in order to deliver strong guidance to local T&P teams as well as informing communications planning work and post campaign analysis including digital and brand metrics
  • Exceptional attention to detail
  • Can do attitude and takes ownership of responsibilities
  • A good understanding of the differing European media landscapes and good cultural understanding
  • Strong self starter with ability to take the initiative

 

What Success Looks Like:

  • Good relationship with wider network resulting in sharing and reapplying of strong local ideas
  • Be seen as a key member of the media team and ability to steer a media conversation within a multi discipline work group
  • Become a key contact for clients in answering media queries