Planning Manager - Dublin
Candidate Briefing Pack
MediaCom Ireland is one of the country’s largest and fastest growing media and communications agencies. We work with some of the most famous brands and organisations in Ireland including Sky, Coca-Cola, Mars, Ryanair, St. Vincent de Paul and Allianz. Our focus is on media and communications strategy and solutions, backed up by highly competitive buying leverage and measurement of performance.
At MediaCom, we believe everything is connected. And that means a media agency has to think and operate in an entirely new way.
That’s why we call ourselves The Content + Connections Agency.
It’s our shorthand way of saying that we have a unique approach to planning and buying across Paid, Owned and Earned media which can optimise our clients’ entire system of content and connections, not just the individual channel silos.
For us, “Content” is the fuel for high-performing systems. It refers to any form of consumer messaging that connects brands to their consumers, whether that is TV, press, radio, events, partnerships, branded content, social, search, mobile or new technologies.
“Connections” refers to how we guide the content around the system. It’s about having a clearly defined distribution strategy, ensuring there are no dead ends or wastage resulting from disconnected content.
We have to ensure that we are creating what Deloitte call a closed loop chain.
To deliver a closed loop to ensure that consumers are guided through the communications eco system, means working with a Content and Connections business like MediaCom.
20|20 Connections is the unique MediaCom approach to planning and buying across Paid, Owned and Earned media, allowing us to create brilliantly connected communications systems for our clients. We call our approach 20|20 Connections because it’s designed to deliver +20% more effectiveness through the application of systems thinking.
We have great team of highly talented, creative and motivated people and want to add to our line-up with an experienced Account Manager who will work as part of a team on some great brands.
Competitive based on experience
The Account Manager is responsible for developing fully integrated bespoke media strategies and activations which hang across all media channels and are reflective of the strategic proposition of the client’s business. They will focus particularly on campaign management to ensure all campaigns are delivered to MediaCom’s standard every time.
The Account Manager is responsible for the day-to-day tasks on a team, supporting the Account Director and the Account Executive supporting the Account Manager. The Account Manager therefore has full responsibility for training the Account Executive.
Key Areas of Responsibility and Accountability:
3. Personal Relationship Management
4. Commercial Awareness
Key Performance Indicators:
• Positive My360 feedback from manager, peers and clients (Appraisal Tool)
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