Planning Manager - Dublin

Comms & Strategic Planning Dublin, Dublin


Candidate Briefing Pack



MediaCom Ireland is one of the country’s largest and fastest growing media and communications agencies. We work with some of the most famous brands and organisations in Ireland including Sky, Coca-Cola, Mars, Ryanair, St. Vincent de Paul and Allianz. Our focus is on media and communications strategy and solutions, backed up by highly competitive buying leverage and measurement of performance.

At MediaCom, we believe everything is connected. And that means a media agency has to think and operate in an entirely new way. 

That’s why we call ourselves The Content + Connections Agency. 

It’s our shorthand way of saying that we have a unique approach to planning and buying across Paid, Owned and Earned media which can optimise our clients’ entire system of content and connections, not just the individual channel silos.


For us, “Content” is the fuel for high-performing systems. It refers to any form of consumer messaging that connects brands to their consumers, whether that is TV, press, radio, events, partnerships, branded content, social, search, mobile or new technologies.

“Connections” refers to how we guide the content around the system. It’s about having a clearly defined distribution strategy, ensuring there are no dead ends or wastage resulting from disconnected content.


We have to ensure that we are creating what Deloitte call a closed loop chain.

To deliver a closed loop to ensure that consumers are guided through the communications eco system, means working with a Content and Connections business like MediaCom.


20|20 Connections is the unique MediaCom approach to planning and buying across Paid, Owned and Earned media, allowing us to create brilliantly connected communications systems for our clients. We call our approach 20|20 Connections because it’s designed to deliver +20% more effectiveness through the application of systems thinking. 


We have great team of highly talented, creative and motivated people and want to add to our line-up with an experienced Account Manager who will work as part of a team on some great brands.

Description: MEDIACOM_RGB_POS.pngDescription: MEDIACOM_RGB_POS.pngJob Description

Job Title

Account Manager

Reporting To

Account Director


MediaCom Ireland




Competitive based on experience


The Role


The Account Manager is responsible for developing fully integrated bespoke media strategies and activations which hang across all media channels and are reflective of the strategic proposition of the client’s business.  They will focus particularly on campaign management to ensure all campaigns are delivered to MediaCom’s standard every time.

The Account Manager is responsible for the day-to-day tasks on a team, supporting the Account Director and the Account Executive supporting the Account Manager.  The Account Manager therefore has full responsibility for training the Account Executive.



Key Areas of Responsibility and Accountability:


  1.   Client Account Management
  • Build and maintain excellent client relationships through best in class client servicing
  • Actively participate in the development of client contact strategies and pro-actively seek opportunities to present new ideas, approaches, communication solutions and multi-brand partnerships
  • Recognise and evaluate good work from within and outside of MediaCom (locally, regionally, globally), the client, the client category, and be confident in sharing and re-applying lessons from it.
  • Assist the Business Director with client and partner agency resolution issues
  • Assist the Business Director in reporting and adherence to client servicing action plans


  1. Strategic Skills
  • Work with a Client Director in developing grounded, yet innovative, media plans that include the most effective use of traditional, digital, emerging and created media opportunities
  • Lead the production of high quality ongoing reporting with actionable insights
  • Confidently and effectively represent MediaCom to our clients
  • Maintain a high level of quality control on all outputs from the team by shaping, jointly formulating and, where necessary, editing responses to ensure high quality, on client solutions
  • Lead, and work together with, the wider team to ensure that all client responses are joined up and coordinated – especially around traditional and digital channels.
  • Contribute work to agency case studies and industry award submissions


3.   Personal Relationship Management

  • Develop strong relationships with internal teams, GroupM as our trading partners
  • Develop good working relationships across the range of media owners
  • Develop strong, respectful relationships with client teams
  • Effectively manage upwards to the Account Director and also delegate effectively to the junior members fo the team, identifying areas of development



4. Commercial Awareness

  • Keep your timesheet up to date (weekly)
  • Be involved in new business opportunities as required
  • Work with the Client Director in identifying, creating, converting and managing strategically relevant revenue opportunities across your clients
  • Active involvement in pulling and checking budget control reports, client billing and resolving vendor discrepancies


Key Performance Indicators:



  • Become the lead contact for Clients


  • The ability to delegate, up and downwards, to coordinate between groups and departments
  • Be resilient and advisory – support and guide an ambitious and direct client whom expects good service
  • Provide regular feedback (both positive and negative) to the team on a regular basis
  • Liaising with Media Owners on client offers, opportunities and scoping out relevance and benefits to client
  • Confidently and effectively represent MediaCom to Clients


  • Development of a comms approach and being instrumental in creating and evolving high quality channel implementation plans
  • Whilst this is a Brand Planning role you need to have a handle on the ROI of everything you do and an understanding of what this is contributing to the client’s business
  • Keen to embrace and become expert at new, data and evidence-led planning approach


  • Developed understanding of all aspects of how the agency makes money and works in conjunction with the buying agency 
  • Played a role in winning new business by participating in various pitch workstreams
  • Ensuring all billing going to client is correct – zero queries

Personal development:

          Positive My360 feedback from manager, peers and clients (Appraisal Tool)





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