Performance Executive

Media Planning, Implementation & Activation Cairo, NA


Description

Position at GroupM

GroupM, Mediacom, Mindshare & Wavemaker Egypt are looking for Performance Executives to join their team.

Role context: 

  • The Performance executive responsible for managing the operations and trafficking of digital campaigns including biddable media. 
  • The Performance executive manages end to end campaign operations and technical implementation including tag management, tracking architecture. 

 

Core responsibilities: 

  • Manage all aspects of ad operations (AdOps) 
  • Ad trafficking, inventory management, QA creative tags and sending screenshots to clients. 
  • Tracking reports (DFA, MediaMind), and campaign optimizations. 
  • Post-campaign process tracking, management, IO reconciliation, and final reports and work with the billing department. 
  • Projects manage the implementation of all custom ad campaigns. 
  • Effectively communicate with client campaign owners to secure advertising assets, troubleshoot issues and optimize campaigns.
  • Manage relationships publisher ops teams for QA and trafficking for media executions. 
  • Manage media owner specs and keep up to date with new advertising technologies. 
  • Ensuring delivery of performance targets for clients. 
  • Delivery and analysis of weekly performance reports. 
  • Oversee campaign results analysis and help translate information into observations/lessons learned. 
  • Oversee and develop campaign analysis and provide clients with strategic recommendations. 
  • Attend weekly status and monthly status meetings. 
  • Analyse engagement metrics to optimize campaign performance.
  • Create a measurement framework for set KPIs 
  • Creation and optimization of paid social campaigns. 
  • Reporting and analysis of paid media and audience analysis. 

Key Skills/Experience: 

  • A real team player. 
  • Ability to take responsibility for own work; to make sure that others deliver in support of you if required. 
  • Quick to learn, and keen to develop. 
  • Attention to detail. 
  • Ability to fit into the character of the company whilst still bringing individuality.