Performance Marketing Executive

Programmatic, Biddable, Paid Media & SEO Istanbul, Turkey


Position at GroupM

Supporting the Client teams in the delivery of Biddable strategy to deliver client growth, and efficiency targets.
Daily performance checks to ensure campaigns are running effectively and within budget
Identify and act upon budget optimizations requirements.
Develop strong relationships with suppliers, media owners, clients and internal stakeholders.
Maintaining client budgets and ensuring finance procedures are rigorously adhered to.
Manage the client’s biddable investment and ensure that the client’s biddable investment is delivering to core KPIs.
Able to meticulously follow processes, from budget management to brief responses.
Up to date with Google Ads, Facebook and Microsoft Advertising developments.

Minum 1 year experience of performance marketing especiallay in paid search.
Hands on experience and skills in Facebook platform, Google Ads platform especially with e-com accounts.
Experience working in a bid management tool (i.e SA360, Marin, Kenshoo..)
Proficiency with various types of ads including Search, Shopping, Display, Remarketing and Video Ads, Having experience on DV360 is a huge plus.
In depth understanding of key metrics like CPC, CTR, ROAS, Impression Share, Quality Score.
Ability to track conversion funnels using 3rd party web/app tracking tools to optimize campaign performance towards KPIs.
Eager to learn all aspects of digital media.
Rounded expertise gained from client handling, media owner relationships and internal relationships with other departments.
Google merchant center experience is a huge plus
Strong attention to details.
Has a high self awareness skill.
A high energy, positive, can-do person who is always looking for ways to improve what we do.
Exceptional communication skills (written & verbal)
Fluent in English.

Google Ads (Search, Display, Video, Shopping and Measurement)
Search Ads 360 or any other 3rdparty bidding tool