WPP Media: Programmatic Executive - Beirut
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
Role Summary and Impact
The Programmatic Executive is responsible for the hands-on execution, optimization, and analysis of programmatic advertising campaigns across various platforms. The Programmatic Executive's efforts directly impact the success of client campaigns by maximizing reach, improving targeting accuracy, and delivering measurable ROI, ultimately contributing to the growth and reputation of the agency.
- Campaign Management: Execute and manage programmatic campaigns across multiple DSPs, and other programmatic platforms. This includes setting up campaigns, managing budgets, optimizing bids, and analyzing performance.
- Audience Targeting: Develop and implement sophisticated audience targeting strategies using first-party, second-party, and third-party data to reach desired demographics and achieve campaign objectives.
- Performance Optimization: Continuously monitor and analyze campaign performance, identifying areas for improvement and implementing optimizations to maximize ROI and achieve KPIs.
- Platform Expertise: Maintain a deep understanding of various programmatic platforms (e.g., DV360, The Trade Desk, Amazon) and stay up-to-date on industry best practices and emerging trends.
- Reporting and Analysis: Generate regular reports on campaign performance, providing insights and recommendations to stakeholders. Analyze data to identify trends, opportunities, and areas for improvement.
- Vendor Management: Collaborate with external vendors, including DSPs, data providers, and suppliers, to ensure smooth campaign execution and optimal performance.
- Budget Management: Manage campaign budgets effectively, ensuring efficient allocation of resources and maximizing ROI.
- Collaboration: Work closely with internal teams, to align programmatic strategies with overall business objectives.
- Innovation: Explore and test new programmatic technologies, strategies, and tactics to drive innovation and improve campaign performance.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Bachelor’s or higher degree (business, marketing, advertising, communication or a related field preferred but not mandatory).
- Has a good working ethic, as well as professional integrity, possesses good communication skills, and is passionate towards the digital/programmatic industry.
- Excellent knowledge and skills of Microsoft suits: Excel, PowerPoint etc.
- Understanding of ad tracking, web analytics, ad serving, DMP is a strong plus.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.