Job Title: Programmatic Manager

Department: WPP Media Solutions

Location: Lebanon

Reports To: Senior Programmatic Manager

About WPP Media Solutions:

WPP Media Solutions is a cutting-edge division within WPP, dedicated to providing innovative and effective programmatic advertising solutions to our clients. We leverage the power of data, technology, and creativity to drive measurable results and achieve business objectives. Our team is comprised of passionate and experienced professionals who are committed to excellence and collaboration. We are at the forefront of the rapidly evolving programmatic landscape, constantly seeking new ways to optimize campaigns and deliver exceptional value.

Job Summary:

The Programmatic Manager has a critical role within the WPP Media Solutions team, responsible for driving revenue growth through the strategic development and execution of programmatic advertising solutions. This individual will be responsible for managing and expanding relationships with agency partners and clients, identifying new business opportunities, and ensuring the successful delivery of programmatic campaigns. The ideal candidate will possess a strong understanding of the programmatic ecosystem, excellent sales and communication skills, and a proven track record of exceeding targets.

Responsibilities:

Sales & Business Development:

• Create and manage a robust sales pipeline, actively identifying and pursuing new business opportunities.
• Build compelling programmatic proposals that leverage WPP Media Solutions' proprietary solutions (AI, Creative solutions, advanced measurement, etc.) to address client needs and objectives.
• Cross-sell and upsell programmatic solutions to existing clients, expanding the scope of existing partnerships.
• Discover and close additional revenue streams from new clients, actively prospecting and building relationships.
• Achieve and exceed quarterly and annual revenue targets.

Relationship Management:

• Manage and sustain strong relationships with key agency partners, acting as a trusted advisor and strategic resource.
• Manage and sustain relationships with regional vendors, ensuring access to the best-in-class technology and inventory.
• Serve as the key point of contact (POC) between agency client teams and internal campaign management teams, facilitating seamless communication and collaboration.
• Proactively identify and resolve any issues or challenges that may arise during the campaign lifecycle.

Campaign Strategy & Execution:

• Collaborate with internal teams (Campaign Management, Analytics, Creative) to develop and execute effective programmatic strategies.
• Ensure campaigns are aligned with client objectives and are optimized for performance.
• Monitor campaign performance, analyze data, and provide regular reports and insights to clients and agency partners.
• Stay up to date on the latest trends and technologies in the programmatic advertising landscape.

Internal Collaboration:

• Work closely with the WPP Media Solutions leadership team to develop and implement sales strategies.
• Share best practices and insights with the broader team.
• Contribute to the development of new products and services.
• Provide feedback to product and engineering teams on platform enhancements and new features.

Role Requirements:

• Create & manage a sales pipeline.
• Build programmatic proposals leveraging the key elements of WPP Media Solutions' Proprietary Solutions (AI, Creative solutions, advanced measurement, etc...)
• Cross sell & upsell programmatic solutions to existing clients.
• Discover & close additional revenue streams from new clients.
• Manage and sustain agency relations.
• Manage & sustain relations with regional vendors.
• Be the key POC between agency client teams & campaign management teams.

Desired Skills and Experiences:

• 2-3 years of experience in a programmatic-led role, ideally within an agency, ad tech company, or publisher.
• Strong programmatic background with in-depth knowledge of DSPs (Demand-Side Platforms) such as DV360, Amazon DSP, The Trade Desk (TTD), etc.
• Proven track record of success in sales and business development.
• Excellent presentation and communication skills, with the ability to effectively present complex information to both technical and non-technical audiences.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel and other data analysis tools.
• Exceptional interpersonal and relationship-building skills.

• Knowledge of key regional vendors in the MENA region (e.g., local ad networks, data providers, etc.).
• Experience working with clients and agencies in the MENA region.
• Understanding of the cultural nuances and advertising regulations in the MENA region.
• Fluency in Arabic (preferred but not required).

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.