Measurement Internship

Data, Analytics & InsightHybrid Remote, Milan, Italy

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Description

About WPP Media 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. 
We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. 
We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. 
ACTIVITIES

Support senior consultants in the following activities:
  • Measure and analyze impact of marketing activities on client business goals
  • Analyze different type of metrics like business data, macro-economic dynamics, web analytics, media and marketing investments, call center data and other relevant factors
  • Develop Marketing Mix Models, Multi-touch Attribution and other analytical solutions to extract both strategic and tactical insights from data
  • Provide data driven recommendation supporting media investment allocation and planning
  • Evaluate different Marketing and Media Scenarios, forecasting business results and supporting marketing strategy
  • Manage the relationships with internal and external stakeholders, in order to lead the whole analysis process, from data collection up to final presentation and discussion with the client
  • Design and develop performance reports, defining the Key metrics & actionable insight
ABOUT YOU 

  • A curious and data-oriented mindset, with economic-mathematic-statistic background
  • Strong analytical skills set and problem solving
  • Excellent communication and presentation skills, combined with the ability to collaborate across teams
  • Strong interest for the interpretation of business data
  • Excel and PowerPoint proficient
  • Knowledge of the English language
  • Have a strong orientation toward team working, collaboration and support of colleagues, while always maintaining a positive approach 
The knowledge of the following will be considered as a plus: 
  • Previous experience with Marketing Mix Modeling/Econometric Modeling
  • BI tools like PowerBI, Data Studio, Tableau, QlikView
  • Python/R/Sql/Google Cloud Platform/Scripting Skills
Life at WPP Media & Benefits 
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 
  
While we appreciate all applications received, only those candidates selected for an interview will be contacted. 
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