Mindshare | Business Insights Director
GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, as well as biddable solutions and practices, Nexus. With 800 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.
A bit about us!
We are Mindshare, a media services company that accelerates Good Growth for our clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also people and the planet.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about Mindshare in the words of our own people here.
What we offer
At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks we offer.
We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.
Our Values
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to different. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment
We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact our Talent Lead, Lisa McCullen ([email protected])
If you require any information on what to expect during the interview process, please also reach out to Lisa McCullen.
Business Insights
Data is at the heart of media planning and fuels the agencies strategic thinking. The Business Insights team is here to support the agency and clients in creating actionable audience insights from data through research and analytical techniques. This role will partner closely with Mindshare’s Head of Business Insights to develop audience, business and category insights that inform media strategy and integrated channel planning.
Responsibilities
The Business Insights Director is here to support the agency and clients in creating actionable audience, business and category insights from data through research and analytical techniques. This role will partner closely with the Head of Business Insights to develop a range of actionable insights that help drive good growth for our clients
- Researching and evaluating client category, market and business data.
- Overseeing campaign budget allocation through analytical techniques such as forecasting.
- Identifying target audiences through our proprietary tool Audience Origin and analysing their behaviour, characteristics, and routines.
- Preparing and presenting analysis to inform proposals to client/s.
- Assessing the success of media advertising plans and campaigns through reported and modelled data.
- Design, implement and manage a range of research/analytics projects for key client/s.
- Visualise data in a way that creates actionable insights for the strategy and planning teams.
- Keep up to date with advances in research, data science and data management technologies.
- Build strong and enduring relationships across key account/s.
- Promote open, collaborative, supportive and dynamic relationships throughout the agency and the network.
- Engage with other internal Mindshare and GroupM teams to share knowledge.
- Ensure a sound, reliable, ethical, and robust governance framework is functioning effectively in line with WPP/GroupM policies and compliance requirements.
What we value
- Education in data science, analytics, marketing or relevant field.
- A minimum of 5+ years experience as an analyst, insights manager, planner or similar role.
- Excellent knowledge of analytics and research tools and campaign evaluation metrics.
- An analytical mind with a creative eye. Appreciates the art and science of Analytical Planning.
- Exceptional communication and presentation skills.
- Must be able to work well within a team.
- Highly numerate with an analytical mind and broad understanding of the media industry.
- High attention to detail, with ability to efficiently and effectively spot errors.
- A strong client centric mindset, responsive, reliable with ability to manage expectations of internal clients.
- Actively contributes to the growth of the Mindshare Strategy, planning, and Research business.
- An excellent work ethic, problem solving and proficient time management skills.
- Able to work to deadlines in a fast-paced agency environment.
- Initiative is key, this role will need a “let me figure this out” attitude rather than “tell me what to do attitude”.
- A passion for continual learning.
- Team player with strong collaboration and interpersonal skills.
What we value the most
- Being ‘open to different’
- Living our values of empathy, energy and impact
- Achieving Good Growth for business, people, and the planet
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