Connections Planning Director
GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. With 800 people based in Sydney, Melbourne, Adelaide, and Brisbane, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders, and people.
A bit about us!
We are Mindshare, a media services company that accelerates Good Growth for our clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also people and the planet.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about Mindshare in the words of our own people here.
What we offer
At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks we offer.
We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.
Our Values
Our values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to different. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to different. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment
We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact our Talent Lead, Lisa McCullen ([email protected]).
If you require any information on what to expect during the interview process, please also reach out to Lisa McCullen.
Connections Planning
Our Unilever team is looking for a Planning Director to join the team. You will be adept at managing a fast paced, high volume client in a planning role.
The connections planning team at Mindshare bridges the gap between our strategy and investment teams. Our role is to turn insightful strategies into actionable media plans that deliver Good Growth for our clients. Connections planners think big picture, collaborating with multiple teams, stakeholders and agencies to ensure campaigns are fully integrated.
Our ambition is to deliver market leading campaigns that balance proven media channels with innovative and disruptive solutions to accelerate growth. Connections planners work with closely with client partners and clients to ensure solutions are measurable back to both business and communications objectives.
Responsibilities
- Build strong relationships with media lead clients.
- Develop future fit, market leading campaigns for your brands.
- Responsible for leading planning response to brief:
- Receive and interrogate briefs, understanding both business and communications objectives.
- Working with the strategy team to create actionable comms tasks.
- Use client and/or platform data to uncover insights to inform planning.
- Application of relevant marketing science and media planning principles.
- Addressing comms task with the relevant roles of media and channel selection.
- Exploring the tactics within each channel that unlock the objectives.
- Ensuring all work is measurable back to brand and business outcomes.
- Lead agency village to deliver integrated campaigns across paid, owned, earned, and owned touchpoints.
- Engage with media partners to stay ahead of changes to the landscape and new capabilities of each media touchpoint.
- Engage with internal product teams including GroupM proprietary product and service teams to ensure understand the relevance of their offerings to the clients.
- Deliver relevant updates to the clients including inspiration sessions, media landscape updates and new opportunities.
- As a senior member of the planning team, you should lean into developing the junior team members.
- create and foster a cohesive team environment through team activities and cultural moments.
- motivate the team to achieve individual, team and organizational goals.
- develop and train team members to ensure they reach their potential.
- Enrich planning and buying practices to improve product, collaborating with practice leads where relevant.
Experience
- Advanced media planning knowledge and skills with strong ability to utilise agency and industry tools to support planning recommendation.
- An understanding of the role media plays in the broader marketing plan and its impact on other areas of the business.
- A keen interest in and understanding of relevant marketing science literature and its application to media planning.
- Well versed in the application of data and eCommerce strategies into planning responses.
- An understanding of how brand and performance media can work together to deliver overall objectives.
- A drive to find innovative and disruptive solutions to creatively solve client challenges.
- Experience leading complex media campaigns with multiple stakeholders.
- Requires a minimum of 6 years of relevant experience.
What we value the most
- Being ‘open to different’
- Living our values of empathy, energy, and impact
- Achieving Good Growth for business, people, and the planet
What is your pathway for Good Growth?
We’d love to hear what your ambitions are to achieve personal growth, and how we can help you realise them with us!
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