GroupM | Regional Performance Specialist (Search)
Reporting of the role
This role reports to: Senior Manager, Search
3 Best Things About The Job
· Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
· Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
· Develop your search skill set with exposure to planning, execution and optimisation process within the search environment.
Measures of success -
In Three Months
In Three Months
· Understand client’s business goals and marketing objectives and understand the role SEM plays to drive their business forward.
· Great understanding of best practices and audit process to deliver best in class campaigns.
· Ad copy management – Reviewing ad copy performance and provide improvisations
In Six Months
· Continually building test and learn frameworks across all SEM campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
· Strong relationship with your team and senior stakeholders across the business
· Strong relationship with SEM reps across key partners
· Contributing to campaign performance to drive continued efficiencies across all campaigns
· Independently respond to all day-to-day queries
In 12 Months
· Contribution to evolving best practices through testing Alphas/Betas.
· Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
· Contribution to SEM strategies across new business pitches
· Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Responsibilities of The Role
· Understanding of the relationship between Paid Search and other online and offline marketing activities including natural search and ideas for effective coordination
· Set-up, monitor, manage and optimise paid search activity
· Complete daily run rates across a variety of accounts with ongoing commentary and actionable insights
· Provide on-time reporting to clients on key metrics and agreed KPIs
· Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
· Ongoing SEM strategy development and implementation
· Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and provide analysis and projections to support recommendations
· Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
· Supervise the implementation of all biddable media campaigns
What You Will Need
· At least 3 years’ experience in a digital marketing role with a focus on SEM
· Google Ads Search & Google Ads Fundamentals Certification
· Experience in running high-volume campaigns across Google Ads (Search, Display, App, Video, etc.), Bing Ads, and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Search Ads 360, Kenshoo etc.
· Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc
· Strong analytical mindset with attention to detail around data, insights and actions
· Great presentation skills
· Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
· Adherence to tight deadlines while delivering flawless work
· Excellent verbal and written communication skills
· Show ability in training and leadership capability
· Demonstrate genuine curiosity and interest in our clients & their business
More About Our Company
We are a media services company that accelerates growth for our clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on LinkedIn or Instagram or hear about the company in their own words here. We are part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.
At our company and GroupM, we are Open, Optimistic, and Extraordinary.
- Open: We cultivate trust by taking ownership and accountability, and we empathetically and intelligently balance people and client experience in everything we do.
- Optimistic: We mobilize the enterprise, driving our vision forward, and we champion growth and career development so we can all thrive.
- Extraordinary: We harness our shared capabilities to inspire transformational creativity and lead collectively to deliver a seamless client and colleague experience.
GroupM is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies, data solutions, and innovative practices, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
More About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry that is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multinational clients, renowned brands, and media owners. This makes GroupM Singapore the number one organization to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.