Group Head Content Planning
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head - Content to join us.
As the Group Head – Content, you will be managing digital content campaigns for GroupM agencies and brands. You are an organized & self-driven person, who will ensure that campaigns are implemented smoothly and deliver the KPIs. You will coordinate with key stakeholders of campaigns – from media agency planners, influencers, vendor partners, publishers, and the internal finance and billing departments, as well as clients. You are meticulous, organized and have a proactive working attitude in organizing work to launch and implement campaigns successfully.
Reporting of the role
This role reports to Lead Content.
3 best things about the job:
- No two days are the same, the variety of role will keep you engaged and motivated. With a lean and mean team, you will be exposed to the different phases of digital campaigns.
- Exposure to the exciting and revolutionary world of Digital Marketing, and more specifically, redefining the future of influencer and content marketing in Indonesia.
- Opportunity to work with all the brands under the GroupM portfolio – with 50% of the market handled by GroupM, you will have wide exposure to many campaigns
In this role, your goals will be:
In three months:
- Develop a strong understanding of the daily operations of digital content planning, and implementation and can work with least supervision and errors
- Develop strong and effective internal relationships with key stakeholders, such as agencies, finance teams, and clients, as well as influencer partners and publishers to achieve goals
- Understand how to create strategies and how to sell content to clients
- Master launching campaigns understanding all steps-especially with the booking, implementation and post-campaign processes.
In six months:
- Proficiency in supervising campaigns from start to finish to achieve objectives within the determined campaign period
- Understanding the work processes of media vendors, publishers and influencers and aligning them to the client’s needs, including campaign timelines, KPIs and deliverables
- Develop the creative eye in assessing the creatives and performance branded content across various digital formats, such as articles, videos, social snacks and influencer formats.
In 12 months:.
- Create effective content strategies and create full campaign proposals for digital content requirements brands
- Able to completely grasp the systems and processes of the department and can propose ideas and processes that will improve the workflow
- Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in these digital campaigns.
Responsibilities of the role:
- Campaign Strategy: In Collaboration with Agencies you will your team of account, KOL planner, content strategist, analyst, and inventory/compliance/community team in creating campaigns strategies from a given brief and work with the agencies to get the proposal signed off
- Campaign implementation: Build and develop a solid and harmonious relationship with the team, its agency partners and its stakeholders to launch and complete digital campaigns successfully
- Personal development: Take the time to learn about your colleague's discipline and educate yourself across the best practice in digital content, as well as a broader understanding of the overall media landscape.
Minimum qualifications and experience:
- This post is open to graduates with Bachelor's Degree in any of the following courses - Advertising, Communication Arts, Communication Research, Communication Technology, Integrated Marketing, Interdisciplinary Studies or other related courses
- Preferably with 4-6 years’ experience in a brand role, media agency, creative agency, events company or a media organization
- Excellent communication skills, with strong analytical skills
- Strong project management skills, with the ability to negotiate with agencies and publishers to ensure campaign objectives are met
- Strong attention to detail and a process driven mind-set, with excellent time-management skills and a penchant for prioritization
- Strong proficiency in Microsoft Office – Word, Excel and PowerPoint – and reporting tools
- Strong passion to understand media, digital content and campaign implementations
- Ability to work autonomously whilst achieving campaign objectives