EssenceMediacom | Director - Strategy
EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Director - Strategy to join us. In this role, you will be responsible for leading the media mandates for some of the key clients for EssenceMediacom .Your understanding of inclination towards software’s for media planning & business reconciliation will be added advantage on as you’ll be leading an integrated team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Chief Strategy Officer, EssenceMediacom
3 best things about the job:
1. Application of business growth models, brand maturity mapping and marketing frameworks to design a custom marketing roadmap for brands that will deliver ambitious business growth
2. Interaction with senior decision makers, CMOs and CEOs at client end to present the EM perspective and become a trusted partner in their growth plans
3. Input and integrate the work of cross-functional specialist teams on insights, activation, data and measurement to make sure it is addressing the strategic roadmap laid out for the business.
In this role, your goals will be:
In three months:
- Bringing superior understanding of category, competitive landscape, best practices and growth models to the client businesses we handle. Eg: Rising data tariffs impacting GenZ content consumption and hence reduced impact of digital investments.
- Distilling this understanding into implications for clients that marketing and media can drive Eg: New audience cohorts, frequency and type of messaging, winning in local markets vs Pan India.
- Working with senior leadership at the agency to bring this to the client attention and presenting findings.
In six months:
- 5 key client engagements with senior stakeholders delivering strategic roadmaps
- Overseeing projects flowing from the roadmap, ensuring they are in line with strategy, integrating with cross-functional teams
- Contributing to new business acquisition by scoping sectors and compelling narrative for EM.
- Collating learnings and best practices for sharing across the agency
In 12 months:
- Top 20 key client engagements with senior stakeholders with at least 8-10 projects being implemented with measurable KPIs
- Breakthrough thinking case studies from the work done which demonstrate changes in approach and results delivered.
- Collating learnings and best practices for sharing across the agency
What your day job looks like at GroupM:
- Collaborating with key agency leadership and account leads to identify upcoming initiatives and proactively suggest client engagements
- Research, research, research! – Build a strong foundation that elevates discussions with senior clients
- Collaborate with other disciplines to understand what they do, and bring them into the roadmap being designed
- Oversee running projects and input in case of any bottlenecks from strategic POV
What you’ll bring:
- Extremely well-read, well informed about marketing trends, having a strong pov on brand building, business models, growth cycles and emerging role of technology in marketing
- Excellent editing and presentation skills – Drafting whitepapers, generating case studies, independently building a client-centric perspective, ability to confidently present to senior management
- Extreme curiosity – investigating the why of something, being able to draw patterns and learnings from multiple industries and adjacencies
- Optimistic and collaborative – Being able to successfully work across functions, disciplines while being seen as a valuable contributor and enabler
- Disciplined and process-oriented
Minimum qualifications:
- 8-10 years with a consulting, market research, think-tank background with exposure to branding and marketing
- MBA++ with marketing specialisation
- Highly confident on technology and digital marketing space
- Work experience in media/publishing/brand teams will be a bonus
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.