EXECUTIVE
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
The Role Objective
The Planner is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence.
The Planner has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief.
Responsibilities
Strategic Skills
Strategic Skills
- Support the Client Lead by providing expertise on Planning
- Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
Client Account Management
- Develop strong relationships with clients
- Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
- Act as a client contact for the assigned categories and countries and forming close relationships with the client to become the face of EssencemediaCom in front of the client
Operating and Technical Requirements
- Coordinate & complete annual plans for all brands for the assigned categories. Turn business objectives into comms objectives and define clear KPIs for each brief
- Develop the brand’s communication strategy, working in partnership with Agency’s strategists, the other teams within the region / globally and with clients
- Develop consistent excellent plan recommendations for brands in the assigned categories & related Operations staff to deliver outstanding plan execution & operational excellence
- Forge solid working relationship with the internal team at MediaCom and GroupM, developing multi-channel plans and responses to client briefs with the other colleagues/teams (if applicable).
- Ensure strong collaborative communication internally and with all other agency partners so information is efficiently and effectively shared (with digital and buying)
- Help drive innovation that is founded in clear audience insight
- Develop strategic recommendations in conjunction with rest of the strategy team
- Review Consumer insight and competitive reports interpretation and key learnings (aggregate and integrate research data in the plans)
- Use The System
- Complete planning reports accurately and on time
- Collaborates closely with buying/implementation teams within the company as to maintain a campaigns delivery throughout the year within agreed KPI’s (e.g. reach objectives)
New Business
- Identify opportunities within the client for incremental growth
- Support the Client Lead in providing insight and case studies for New Business Pitches
Other Areas
- Participate in workshops, training sessions and team building events.
- Deliver best practice day to day project management.
- Proactively build relationships outside of the immediate team.
- Demonstrate a business sense and a commercial understanding of profitability.
- Financial control of client’s business in conjunction with Account Manager (payments, invoices, reconciliations, PO tracking etc.)
- Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business.
- Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude
Key Performance Indicators
- Product: outstanding plan execution & operational excellence. KPI TBC
- Client: satisfaction, retention, and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
- Commercial: client profitability. KPI Client profitability target
- Personal development: positive My360 feedback from manager, peers, and clients.
Education, skills and behaviors
- + 1 year of experience in a similar role is preferred.
- Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics, or engineering
- Numerate and analytical
- Bilingual mandatory requirement; Japanese and English.
- Experience in a related industry is also acceptable
- PC literate (Excel, PowerPoint, Word)
- Demonstrable strong planning skills and experience
- Experience in implementation planning
- Proven record in the relevant sector with category management experience
- Evidence of being able to influence and manage client stakeholders at the relevant level
- Analytical skills to identify consumer journey planning
- Target orientation e.g. very results driven, ability to work effectively to targets
- Good customer relationship management experience
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their
best work, and we’re just as committed to employee growth as we are to responsible media investment.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions,
grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of
employee resource groups and host frequent in-office events showcasing team wins, sharing thought
leadership, and celebrating holidays and milestone events. Our benefits include competitive medical,
group retirement plans, vision, and dental insurance, significant paid time off, preferential partner
discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without
discrimination or regard to particular characteristics. We are committed to fostering a culture of respect
in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and
connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a
week. If you require accommodations or flexibility, please discuss this with the hiring team during the
interview process.
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by
data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s
best brands. We help clients understand the modern marketing paradox and discover the breakthroughs
brands need to win with their consumers. We are designed for the new communications economy —
built on data & technology, built for people & algorithms, built around diverse schools of thought, built
to test & learn at scale, and, crucially, built to evolve.