Marketplace Director
Core principles
- First class implementation
- Deliver and execute best in class media plans, on time and with the know how to manage your way through any bumps in the road
- Ability to translate a strategy / channel recommendation into a business results focused Implementation Plan.
- Collaborative and motivated team player
- Willingness to work with, and learn from others within the agency to deliver a better outcome for your client and develop within the agency
- Understanding of the trading market
- Understanding of all media channels, with the ability to identify the strengths and weaknesses of each channel and the impact these have in delivering on the client objectives.
- Master negotiator
- Complete understanding of the macro trends in the marketplace with regards to revenue, supply, Innovation and development.
- Highly numerate with first class negotiation skills. Be able to construct negotiation strategies to deliver on clients objectives.
- Personal and professional
- Solid operator with ability to connect with your team, of all departments and levels.
- Leveraging the wider agency
- Don’t limit your thinking to the immediate client group. Use broader sectors, share knowledge from other groups.
- Fresh thinking – Take the time to develop and share fresh ideas
- Just because something didn’t work for one client doesn’t mean it won’t work for another
- Clear communicator
- Ability to convey your point of view and get buy in from team members and clients alike
- Articulate a point of view/opinion on trends/developments in the marketplace.
- Results Driven
- Passionate about delivering business results for clients, with the ability to identify and clearly articulate what’s working and why, linking media performance to business goals.
On any given day, you might
People
- Ensure regular 121 time with all direct reports (if applicable) & conduct appraisals for the team annually
- Assist the Group Director or Business Lead with recruitment for vacant roles
- Partner with our Talent team to manage recruitment requirements of the department, help to shape the culture and combat churn
- Follow the onboarding process for 100% of all new hires within the team, including development of the 100 day plan for new hires
- Review your team's training needs to make sure their career plans are aligned to their progression
- Role model effective communication skills/ practices
- Work with our content creation or Business Science teams to deliver best in class solutions and initiatives
- Run a brainstorm with a media owner or unlock a first to market opportunity with an external partner to build out a unique response to a brief
Product
- Oversee the investment output of the team, translating in channel strategy recommendation to investment activation
- Ensure the team are delivering against client trading KPIs, reviewing proposals and budget management
- Ensuring you and your team are using the various 20|20 and investment tools to add structure and rationale to planning.
- Contribute to Marketplace product development and direction
- Identify best in class work to the PR& Marketing team/submit award entries
- Lead merchandising across the agency and externally
Client
- Work with your team to deliver reports that deliver insight and add value to your client
- Meet with media owners, tech vendors, auditors amongst others to keep abreast of the latest opportunities for your clients
- Lead and manage client WIPs ensuring all relevant campaign and market updates are communicated
- Managed client related action with the team.
- Influence your client and get their buy in on your point of view or opinion about a recent market trend or development
Commercial
- Oversee forecasts, ensuring they are met by the team
- Identify new commercial opportunities over and above media recommendations
- Work with GroupM data to inform investment decisions
- Ensure your team are across and actions all aged debt, account queries and audits
what makes a good marketplace director?
- Demonstrates leadership rather than management
- Remains calm under pressure
- Ensures the junior team members are receiving feedback without facing harsh criticism
- Motivates your team to deliver the best for the client
- Knows how to get the most out of a working relationship with media, tech vendors, data providers
- Understands how to use industry tools and how to manipulate data into real work
- Keeps up with the latest industry news, trends and developments
- Gets excited to build connected systems that deliver against business solutions
- Can quickly develop a solution based on a client’s need
- Can persuade a client to buy into a recommendation by establishing a relationship built on trust
- Knows how to simplify the complicated media world and structure of an agency
- Is seen as a pivotal thought leader by clients when it comes to trading, contracts, vendors and delivering
- Has the foresight and ‘know how’ to convert media output into revenue
- Is fluent in speaking numbers can translate them to clients fast, accurately and effectively
- Manages the media spend budget for the team
- Holds themselves accountable for the accurate forecast for your client team
you bring
- Extensive experience in media planning
- A deep understanding of the relationship between channels
- In-depth knowledge of media channels and tools
- High levels of energy that helps cultivate a positive social and high-performing culture
- A desire to lead rather than manage, with the ability to switch between the two depending on the situation
- Proven excellence in people management with an understanding of what drives retention and a success through others mentality
- Strong ability to build relationships with key stakeholders – client, client team, SBUs
- Commercial awareness
- The ability to identify revenue driving opportunities for EssenceMediacom