Senior Media Planner
Overview of the Job
You will play a key role as a Senior Media Planner with the Regional Team. You will work together with other members of the Regional Team to ensure the delivery of performance-driven campaigns across all channels.
Reporting of the Role
This role reports to the Planning Manager.
3 Best Things About the Job:
- Working on a well-known gaming console client with varying objectives across channels.
- The chance to grow into an experienced media planner with account optimization, reporting/insights, and strategy best practices plus gradual exposure to client management.
- Mentored by a fun, dynamic, and growing team, with exposure to media planning and buying processes across other online channels by working with specialist teams.
Measures of Success
In three months:
- Adopted best practices around client structure, channel-wise understanding, media planning, and exposure to tech partners.
- Become familiar with performance propositions and processes (optimization, reporting, and billing).
- Demonstrate mastery of all platforms and systems which power media planning.
- Receive great feedback from co-workers and key client contacts as a result of strong communication both internally and externally.
In six months:
- Confidently running the client account independently, meeting all KPIs, and assuming client relationship management.
- Become a trusted advisor through strong justification of recommendations, strong timeline management, and delivering outcomes.
- Drive the testing of new betas, platforms, and other innovations for our clients.
In 12 months:
- Taken on more client-facing responsibilities and started to get involved in weekly WIP meetings, attempting to educate and share new features and services.
- Assist the team in research, defining strategy to prepare presentation material.
- Be able to analyze and provide insights per channel, recommendations and next steps
Responsibilities of the Role:
- Develop and maintain relationships with clients, agency partners, and media partners.
- Work with the Manager on strategy development and idea generation for campaigns.
- Develop and present media plans/documents incorporating goals, recommendations, rationale, ideas, implementation, planning costs, and budget splits.
- Manage and deliver the day-to-day needs of the accounts.
- Develop and deliver necessary reports like media flowchart updates, budget updates, contact reports, competitive, post-campaign reports, in a timely manner.
- Manage negotiation, evaluation, and recommendation of media proposals.
- Work with the finance department to ensure all finance processes are adhered to and relevant data is updated.
What You Will Need:
- Minimally 1-2 years of media planning experience, preferably in a media agency.
- Keeps up-to-date with industry changes and latest practices and procedures.
- Builds meaningful relationships with team members and content syndication publishers.
- Excellent administrative and organization skills mandatory.
- Strong attention to detail with high levels of accuracy mandatory.
- A good work ethic, problem-solving, and proficient time management skills.
- Working knowledge of all Microsoft Office software.
- Comfortable using Microsoft Excel and manipulating dashboards – an analytical mind that is creative as well as data-driven to identify trends/patterns and insights.
- Excellent verbal and written communication skills.
- Demonstrate genuine curiosity and proactiveness in the business
- Knowledge on digital tools and social/search media platforms
- Plus point – Proficient in excel formulas & pivot tables
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.