SEO Manager

Programmatic, Biddable, Paid Media & SEO Bangkok, Thailand

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GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a SEO Manager to join us. The role will be responsible to drive the development of digital marketing research as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.

 

Overview of job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a SEO Manager to join us. The role will be responsible to drive the development of digital marketing research as a form of service or product for clients as well as a tool to support the growth of digital business for GroupM agencies.

 

Reporting of the role

This role reports to General Manager, GroupM Services

 

In this role, you will be responsible for:

  • Managing and mentoring the SEO team
  • Reviewing all SEO work streams for quality assurance
  • Leading client meetings and delivering well informed SEO POV’s
  • Communicating to internal and external stakeholders in a clear and timely manner
  • Developing SEO strategies and initiatives, with support from the SEO Associate Director
  • Ensuring SEO initiatives are being executed as agreed against the scope of work and completed to a high standard
  • Developing client KPIs and updating roadmaps to measure performance and success of workstreams carried out
  • Seeking pro-active opportunities that would benefit the client’s business KPIs
  • Staying well-informed of all the latest SEO developments and news and sharing relevant updates with the client and SEO team
  • Effectively delegating work to SEO Executive and ensuring they understand their role and responsibilities
  • Identifying any SEO issues that may arise and be able to provide recommendations to rectify these
  • Maintaining a positive, motivating and inspiring team culture
  • Working with the SEM team and wider business units where required 
     

3 best things about the job:

  1. Be a part of the wider media community which offers: networking opportunities across the globe, agencies and much more.
  2. Extensive career training and development, giving you the knowledge and confidence needed for greatness.
  3. The perfect role to diversify your skills in Search and beyond, looking to integrate with wider business units such as SEM, Social and Data & Analytics.


In this role, your goals will be:


In three months: 

  • Understand the client’s scope of work and undertake training across their key product/service offerings
  • Build knowledge across GroupM’s bespoke Search tools and our vision/purpose, and be able to articulate services to the agency and client
  • Develop relationships with all key client and agency stakeholders, as well as members within your immediate team
  • Ensure work streams are being carried out to a high standard

In six months:

  • Establish consultative relationships with key client stakeholders and ensure work is being delivered against agreed client KPIs
  • Confidently oversee the Executive’s work streams to ensure work is being delivered to a high standard and as agreed against the scope of work

In 12 months:

  • Ensure workstreams are delivering against client KPIs and look to grow opportunities outside of the existing scope of work
  • Lead the strategic direction of the client account
  • Build the knowledge of SEO within the client’s wider business 

What you’ll bring:

  • A passion for SEO and the positive impact it can have not just on Search but also wider business units e.g. Social, SEM and Affiliate Marketing.
  • Confidence to present and speak to different stakeholders with a varying understanding of SEO
  • Knowledge of how to provide career development and guidance to direct reports 


Minimum qualifications and experience:

  • At least 7 years of SEO experience, with a strong technical SEO background
  • 3+ years’ experience managing and developing a team or handling a client
  • Advanced understanding of tools such as Google Analytics, Adobe Analytics, SEMRush, Ahrefs, Screaming Frog, Google Search Console
  • Understanding of HTML, CSS and Javascript
  • Clear and effective written and verbal communication skills and the ability to confidently interact with different stakeholders
  • Excellent time management and organisational skills, and a strong ability to handle conflicting demands
  • Previous track record of creating SEO strategies that have driven and aligned to successful client business results
  • Experience in diagnosing and resolving complex SEO issues
  • Background in a SEO or performance agency is a plus

 

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

 

More about Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

 

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with

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