OpenDoor | Senior Business Director
PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Senior Business Director at OpenDoor, WPP’s bespoke global operating model for Amazon.
ABOUT WPP & OPENDOOR
At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.
OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.
The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.
OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.
By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.
ABOUT THE ROLE
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Senior Business Director. This is a Full-time position based in Bangalore. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon’s Cross-channel marketing & Prime Video.
RESPONSIBILITIES
- Work closely with the Executive Team to develop and lead our planning vision and proposition – multi-channel, on & offline that drive innovation and continuous improvement.
- Drive the exploration and deployment of “best in class” planning capabilities across the agency including the use of new channels, methods, techniques, tools and systems.
- Oversee and mentor teams on Tactical Plans, Performance Reports, and Post-Campaign Analysis.
- Continually strive for improvement and innovation by sourcing and developing new partnerships.
- Lead, inspire, motivate and grow a team of expert planners to create clear, robust and thought-provoking campaign reviews and actionable insight.
- Partner with the Client Service team to strengthen existing relationships throughout the planning process.
- Collaborate closely with internal teams, clients and prospective clients to identify and deliver opportunities for media insight that will improve business results for clients
- Be responsible for client’s deliverables like Campaign Management, Competition analysis, Reports, Reviews, AOPs.
- Responsible for expressing the strategic rationale behind media investment decisions and evidencing the performance vs. expected outcomes.
- Assist with new business by providing deep insight and expertise as the Planning expert and develop an active PR role to raise our industry profile
QUALIFICATIONS
- At least 12-15 years of experience in the Digital Media or Advertising field.
- Minimum 3 years in an agency environment.
- MBA degree in marketing & Communications.
- A proven track record in defining digital media strategies and plans, and leading media teams for large international clients.
- Ability to forecast outcomes of brand/DR campaigns and manage spend
- Deep digital and Traditional expertise across Media – TV, Print, Radio & Digital Display.
- Experience with Media Research Tools (BARC, Yumi, ComScore, GWI, TGI, YouGov).
- Demonstrated progression in a role managing a staff of 10+, directly and indirectly.
- An Innovative Approach: in use of media, exploration of new forms of media and communication.
- Proven success in media planning process design, implementation and enhancement.
- Experience in BD with a track record of success.
- Ability to question & challenge team at all levels with confidence, to arrive at a clear and unambiguous view of requirements.
- Powerful POV on planning and measurement tools.
- Strong organizational skills, detail-oriented and capable of multi-tasking
- Very strong client relationship skills; this role requires you to interact with C-level clients and partner with them to launch category-defining media campaigns.
- Ability to scale, motivate and develop your team.
- Effective and engaging written communication, presentation, influencing and negotiation skills
- Ability to make decisions and resolve problems quickly and effectively.
- Proven problem-solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
- Passionate about digital and data, and well versed in the latest industry trends and news
BONUS POINTS
- Brand side experience is a plus.
BENEFITS OF OPENDOOR
- Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
- Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
- Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
- Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
- Global Impact: Be part of a team that is shaping the future of marketing on a global scale.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.