Mindshare Fulcrum | Creative Lead
Mindshare Fulcrum
Role: Lead – Mindshare Creative Services (Fulcrum)
Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
We are currently looking for a Lead – Mindshare Creative Services (Fulcrum) to join us. In this role, you will be responsible for setting up & leading Creative Services across Social media mandates, Fast moving Digital creatives, setting up Creative & Tech Stack to fuel Performance & Ecommerce channels for brands.
The candidate will also be responsible to liaise & work with the Branded Content & Strategy teams to provide expertise & support in the above areas.
The candidate will also manage newer streams like Brand Advocacy, Tool Tech Stack for Social Media management, ORM, Workflow Management, Social Analytics & Reporting for all Mindshare (Fulcrum) brands.
Other extended responsibilities will be to spot & create new biz opportunities across existing & new clients and position Mindshare (Fulcrum) as the Go-To agency for all social & digital creative services.
Reporting of the role:
This role reports to the Head of Content+ Mindshare (Fulcrum)
What your day job looks like:
• Creative Strategy and Solutions – Leading a team to create & deliver fast moving creative solutions across brands: Digital, Social, Performance, Ecom creatives.
• Strategic inputs on the overall content approach for brands and create disruptive creative solutions backed by strong consumer insights.
• Create & maintain a robust creative services partner ecosystem to deliver path-breaking solutions.
• Drive fame & fortune for both clients & agency alike.
What you will need to demonstrate:
A. Creatives Services – Social & Digital Media
· Experience in a top digital agency, content creation is a must!
· Experience in communications development, social media management, creative planning & execution for digital campaigns and production process.
· Experience in managing the business of content/creative with a rich body of award-winning work to back it up with.
· Exposure to content deployment through programmatic, DCO, performance and ecommerce platforms an added advantage.
· Domain expertise of all social media platforms from content creation to planning and page management.
· Deep knowledge and experience with multiple communication channels and their role in brand marketing
· Monitor performance of each platform; identify and implement opportunities for improvement.
B. Partner Ecosystem
· Working closely with content and strategy partners, across different category verticals, to create compelling consumer communication backed by strong insights.
· Experience in dealing with external partner ecosystem & internal verticals a must.
C. Technology
· Integration of tech-led innovation and solutions
· Experience with new-age tech platforms (AI, voice, web3, etc.) is also required.
Minimum Qualifications:
· 15-18 years of experience in creative services across social mandates, fast-moving digital creatives, and content production.
· Experience in managing mandates across Social Media Strategy, Large-scale digital content production for campaigns across large clients is preferred.
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks.
Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.