Digital Manager

Performance Montreal, Quebec


Description

Position at Wavemaker

Best Things About the Job:

  • Work in a dynamic team of individuals specializing and serving high-profile brands
  • Drive innovative new approaches to e-commerce, innovation & data-driven decision making
  • Connect the dots between marketing investment and business results using a creative approach, and between Media & CRM
  • Work closely with L’Oréal internal trading desk and Wavemaker planners to propose innovative digital approaches, and learning from here
  • Build and follow an efficient learning agenda in ecom and amazon

 

Key Responsibilities of the Role:

  • Preparing insightful analysis, summarized in compelling reports, to provide ongoing delivery of insight to brands, from vendors, innovations, competitors (…)
  • Develop & maintain performance dashboards for ongoing optimization by media and performance teams
  • Routinely collaborates with the media team to arrive at recommendations supported by data and analytics
  • Work with internal and external groups ((Wavemaker, Labelium, Trading desk, Ad ops, brands) on the development of performances dashboards & processes
  • Work with the CRM & trading desk teams to see how to better manage, collect and use the CRM & 3rd parties datas
  • Development of e-com strategy across all brands working closely with digital managers and e-com team
    • Branded e-com (Lux and active cosmetic brands)
    • Amazon (among all brands)
    • Other retailers (CPD)
  • Best in class strategic framework for how we approach channels across category
    • Leverage learnings from campaigns to develop framework for how we approach ie. YouTube, social
  • Market Understanding
    • What is new
    • What is the competition doing
    • Leverage the planners in proposing relevant opportunities
  • Monitoring
    • Test & learn to be across all brands
    • Work on how to automate it

 

What You Will Need

  • Minimum 5 years Digital Media experience and direct client service
  • Understanding of programmatic landscape or capabilities within certain DSP eco-systems: Direct experience in a trading desk is a plus
  • Consumer centric and data-driven thinking
  • Ecom or amazon experience

 

Qualities:

  • Digitally savvy: uses digital and social media, demonstrates passion about emerging media & tech, Google Analytics, Google Images, ability to search and research topics, etc.
  • Data driven thinking
  • Interest in the video ecosystem and disciplines (traditional, on-line, digital, etc.)
  • Works well in a team setting
  • A proactive attitude. We’re a team, but you’ll need to be able to work independently too.
  • Thrives in a fast-paced environment
  • Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values
  • Utilizes Relationship Media

Wavemaker is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.