Associate, Media Planner

Media Planning Toronto, Ontario


Position at Mindshare

The Associate is our first level position providing support to the Planning team while learning through established training programs and on-the-job training especially in digital media channels. The Associate is also responsible for expanding his/her knowledge in preparation for promotion and they should become increasingly familiar with all aspects of Planning!

Responsibilities may include:

  • Assist in developing the Activation Plan and Consumer Journey experience
  • Develop your understanding of media planning concepts and process
  • Develop familiarity with appropriate media channels (digital, OOH etc) and with general Mindshare approaches
  • Assist in the writing of case study development post each program and for non-client campaigns
  • Research market trends in emerging media and content development
  • Work with various departments (e.g. Trading) to obtain buy in and appropriate resources to help develop the proposed recommendation
  • Assist in the preparing and presenting planning documents and POVs
  • Participate in case study development post each program and for non-client campaigns
  • Develop thorough knowledge of syndicated tools and systems as well as Mindshare Canada tools and approaches
  • Develop industry experience and knowledge and actively attend all training and industry presentations
  • Ongoing investigation of new media and technology
  • Develop presentation and report writing skills
  • Ensure team communications are delivered in a timely manner to all participating members
  • Contribute to the billing process/financial hygiene
  • Work with our partners to ensure that the idea is strategically relevant and commercially viable
  • Participate in ideation sessions (that are not necessarily on their specific client base)
  • Project manage – establish a work plan for each deliverable and direct and define for the team key task assignments and partner and client liaison
  • Help manage day to day and on-going projects and various specific account based needs
  • Develop your poise and confidence to represent Mindshare Canada and meetings

 Required Skills, Knowledge & Attributes:

  • Appropriate experience and backgrounds (work/academic)
  • Good understanding of basic media planning concepts and process
  • Detail-oriented
  • Well organized
  • Solid time management skills and the ability to multi-task, manage concurrent projects and work successfully under pressure
  • Able to understand and take direction
  • Sound communication skills (written and verbal)
  • Able to interact with all levels of staff
  • Strong customer service skills
  • Resourceful and self-motivated
  • Strong quantitative and analytical skills
  • Proficient with Microsoft Excel, Word, and PowerPoint
  • Enthusiastic and excited about new communications landscape
  • Digitally aware and savvy

Additional information

Read more up on us at:

Mindshare is a global media agency network dedicated to forging a competitive marketing advantage for businesses and their brands. We harness data-driven insights and turn them into real-time media investment decisions – adaptive marketing at its finest. 116 offices in 86 countries - opportunities at any stage in your career, anywhere in the world. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. 

Mindshare encourages all qualified candidates to apply and has an exceptional record of accommodating the needs of our staff. If you require accommodation at any stage of the application process, or would like more information on our policies, please contact 416 987 5100.