Senior. Planner/ Buyer

Planning/Buying Toronto, Ontario


Position at Wavemaker

Brief Description:

The Senior Planner/Buyer is responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with Senior Management and agency partners to create and evaluate media strategies based on business goals and the competition. 

Three Best Things About the Job:

  • Lead client-facing work for notable brands that have an appetite for innovation and exploring the new and different
  • Opportunity to be a part of WAVEMAKER’s growth and legacy in the industry
  • A chance to be a part of a dynamic and multi-talented team; with access to best in class, tools and research

 Key Responsibilities of the Role:

  • Work closely with the Client Business Lead and Manager to prepare all channel (digital, print, OOH, broadcast) media plans inclusive of; target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
  • Effectively uses agency’s proprietary planning process to fuel strategy and insights
  • Explore and evaluate new media opportunities and determine how they fit within client business objects and budgets
  • Mentor planning assistant(s) and oversee the day to day running of the account ensuring tasks are completed
  • Maintain client contact/manage client requests – i.e. plan changes, budget changes, provide marketplace information
  • Assist in the facilitation of competitive analysis as required
  • Develop agency points of view on media opportunities for submission to the client
  • Play a key role in the budget and client billing process to ensure accuracy
  • Write and maintain status and contact reports to ensure efficient workflow to meet deadlines

 What You Will Need:

  • Minimum 3 years as a Planner/Buyer
  • University or College degree/diploma in Media, Marketing, Business, or related field
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (PMB, Evaliant, DDS, Comscore, etc.)
  • Proficient with Microsoft Office Suite


  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Assistant workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in fast paced environment
  • Embraces PACED (Passionate, Agile, Collaborative, Entrepreneur, Diversity) core values

Wavemaker is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.