Essence | Media Activation Manager

Programmatic, Biddable, Paid Media & SEO Tokyo , Japan


Position at Essence

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.

Visit for more information and follow us on Twitter at @essenceglobal.

About the role

Biddable & Programmatic involves planning & flawlessly executing programmatically bought media plans, across paid search, biddable display, paid social and emerging biddable platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

The Biddable Account Manager has day to day responsibility for planning and delivery of a suite of designated Biddable client campaigns. They will make use of platform knowledge to support the wider account management & biddable teams in ensuring effective management of biddable projects to brief.

Some of the things we’d like you to do:

  • Translating client requirements into Biddable campaign delivery briefs. Overseeing creation of accurate documentation to deliver on brief, time and budget, then briefing of internal teams to develop and implement solutions
  • Effective and proactive biddable project management through project lifecycle across a number of client projects
  • Develop strong relationships with your client, acting as main point of contact for client through project or campaign lifecycle and leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, with support being provided as required
  • Ownership and monitoring of campaign performance to ensure that Biddable team provides proactive, strategic and tactical optimization recommendations
  • Develop in-depth knowledge of all biddable and relevant 3rd party platforms, and a thorough understanding of internal delivery processes and Biddable media processes to achieve campaign delivery objectives

A bit about yourself: 

  • Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)
  • A passion for everything digital, with an active interest and understanding of online advertising industry trends
  • Will need DS3 skills, search skills and GDN skills, as well as excellent organizations / team skills, and client-facing skills, performance media, strong analytical skills (GA useful)
  • This person's going to have to own this campaign wholeheartedly so will need to very quickly learn about all of the associated processes etc. Self-starters / experience project management skills will be an absolute must here.

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.