WAVEMAKER l Senior Executive, Performance Marketing (APAC)

Performance Kuala Lumpur, Malaysia


Position at Wavemaker

Overview of job

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP.

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Regional Senior Executive, Performance Marketing to join us. In this role, you will be responsible for managing the media implementation and buying for the agency.  For this role, you will constant involvement in client contact and implementation and delivery of paid digital media campaigns, designing everything from performance strategy, to campaign implementation and ongoing performance reporting. It includes working with multiple third parties in pursuit of excellence in this space and exercising total ownership of plan performance.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to:
Regional Performance Marketing Manager

3 best things about the job:

  1. Being mentored by the best agency performance marketer in the region
  2. Having fun in a company whose core manifesto is to have it people THRIVE
  3. The opportunity to expand your skillset in to all areas of media & marketing, through our range of specialist divisions and WPP partner companies

In this role, your goals will be:

In three months:

  • An in-depth knowledge of GroupM’s approach to Search Engine Marketing
  • Helped to manage and regularly optimize key client accounts
  • Provide regular reporting to key internal and external stakeholders

In six months:

  • Become proficient across SEM account management and optimization tools/techniques
  • Implemented account optimization that have made a measurable impact to our client’s campaign performance

In 12 months:

  • Become proficient across SEM account management and optimization tools/techniques
  • Implemented account optimization that have made a measurable impact to our client’s campaign performance

What your day job looks like at GroupM:

Campaign Strategy & Performance

  • Receiving client briefs & formulating holistic performance strategies to achieve agreed client KPIs across search, social and programmatic channels
  • Maintaining a high-level understanding of latest social and search ad specs, new/beta features, and best practices for executing complex campaigns
  • Understand the eCommerce ecosystem and be able to employ the correct performance marketing techniques across these key platforms, integrated within the broader campaign media mix
  • Troubleshooting technical issues at all stages of the campaign process from implementation through execution and reporting
  • Monitoring campaign performance and pacing and conduct performance analyses on a regular basis, using a data driven approach to optimise campaigns
  • Maintain a close working relationship with all third parties (ie PBU) to ensure accurate campaign implementation & performance to KPIs
  • Working closely with the rest of the team to integrate reports, learnings and optimise budgets

Media Management

  • Liaising closely with media partners and third parties to identify new opportunities in terms of activations, data sources for reporting, effectiveness and performance
  • Proactively sharing media innovation news and organising expert POVs from within the Maxus network to ensure relevance for Huawei for all things Performance related
  • Regularly liaising with the main search and social specialists (e.g. Google, Facebook) to ensure we are constantly updating Huawei clients on their latest products and services

Client Relationship Management & Prioritisation

  • Build and maintain effective client relationships that enable you to control client workflows, manage competing demands and manage expectations
  • Build relationships with Procurement, as well as Marketing teams within the client

Market Management

  • Maintaining relationships with the required digital practitioners within the markets
  • Helping senior team members achieve market consistency across performance KPI setting, reporting, performance management, or technical requirements such as naming conversions
  • Helping markets to troubleshoot scenarios and use your point of view as a regional practitioner to supply best practice advice

Team Operations

  • Recognising the ultra-high level of priority placed upon processes for this client, a commitment to adhering to and upholding the operational requirements of the role, including campaign-related internal tracking procedures, delivering on requests for financial information, and performing all duties required with GAR and CSI procedures
  • An ongoing commitment to new procedures onboarded into the team pending client or internal requirements

Training & Development

  • Enthusiastically participate in specialized and generalized training programmes offered internally, and proactively seek out external educational opportunities to build your skill base
  • Own your own development and openly share career development aspirations in order to enable managers to provide suitable opportunities.

Adopt An Organisational Mindset

  • Enthusiastically participate in internal initiatives designed for business or cultural improvement, and be a positive contributor to Wavemaker culture & business performance
  • Recognise your required contribution to internal business reporting and respect the requirements of stakeholders & your position in the business to provide required information

What you’ll bring:

  • Knowledge of digital marketing preferred
  • Proactively seek feedback on your work to take it to the next level
  • Detail oriented, responsive to deadlines and able to multitask
  • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
  • Client servicing experience and good interpersonal skills
  • Knowledge and experience in UX, Paid Search & SEO is an added bonus

Minimum qualifications:

  • Minimum 2 years working experience in Digital Marketing or relevant industry
  • Strong analytical, problem solving and time management skills
  • Creative and a good team player

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

For more information, go to www.wavemakerglobal.com

About Malaysia

GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya.  Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30. 

You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless growth opportunities for marketing, media and branding professionals,  we provide the support to enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.