Description

Overview of job

Essence MediaCom, a WPP company, is seeking an Analyst within our high performing Analytics and Insights Asia Pacific unit. Analytics and Insights is Essence MediaCom’s advanced analytics team which helps analyse and optimise our clients’ marketing strategies. Essence MediaCom’s Analytics and Insights is a global team with centres of excellence in Western & Central Europe, North & South America and Asia Pacific. The role would be based out of our Asia Pacific centre in Singapore and cover multiple markets across the region.

Reporting of the role

This role reports to the Manager level within Analytics and Insights (A&I) APAC

3 best things about the job:

1. Opportunity to work directly with the world’s biggest brands on high profile projects regionally and globally
2. A fun, flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
3. Working within a proven, high performing team with an excellent network of support and development opportunities within Essence MediaCom-GroupM and WPP

Measures of success –

In three months, you would have:

• You will be familiar with Essence MediaCom Analytics and Insights services and tools
• Understand our value proposition and your role within the team

In six months, you would have:

• Learned how to contribute to the delivery a substantial advanced analytics project
• Have shown initiative in sell learning of existing products and/or processes
• Have established relationships with your team and stakeholders

In 12 months, you would have:

• Deliver consistent accurate analytical output
• Have a deeper understanding for our clients business
• Worked with your managers/directors to ensure our analytical recommendations are aligned and actioned for real world business impact

Responsibilities of the role:

• Manage, manipulate (and learn to understand) wide and deep streams of media, market performance, brand, and consumer data.
• Create base level econometric models and apply quantitative techniques to derive intelligent insights that will impact communication and planning strategy
• Manipulate results into presentation formats via Word, PowerPoint, and BI platforms

You will also:

• Interpret data to aid project teams in the creation of cohesive stories for clients
• Develop expertise working with Essence MediaCom’s technology solutions / tools / databases to identify consumer insights
• Contribute to the improvement of the team’s processes and knowledge management

 What you will need:

• Entry level to 2 years of experience in data analysis / insights / market research.
• A Bachelors or master’s degree in Economics, Statistics, Mathematics, Engineering, Market Research, or similar quantitatively driven majors
• Strong Excel skills and comfortable with PowerPoint and or Tableau
• Knowledge of analytics and data management software & programs would be desirable e.g. SQL, R, Python, EViews, SPSS etc.
• Desire to develop an understanding of advertising/marketing/media planning principles
• You should be culturally flexible and enjoy working with teams across different countries

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.