GroupM Nexus | Associate Director - Perfomance
Description
Overview of job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Associate - Director to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us
Reporting of the role
3 best things about the job:
- Get to work in a truly integrated team handling 360 aspects for a brand
- Will work closely with the leading publishers such as Google & Facebook
- Will be exposed to Programmatic
In this role, your goals will be:
In three months:
- Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
- Handled day to day tasks / requirement effectively
In six months:
- Optimized implementation in all biddable media platforms
- Recommended and implemented best practice
- Explored and executed an innovation in one of the biddable media platforms
In 12 months:
- Exceed client expectations in terms of biddable media implementation
- Create a road-map for the next year.
What your day job looks like at GroupM:
- Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
- Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs
- Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
What you’ll bring:
- Expertise in Google analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
- Understanding of Programmatic
Minimum qualifications:
Relevant experience of 5- 7 years in search marketing roles
About GroupM
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.