Description

WHO WE ARE

We create the data products & technology that make advertising work better for people. Choreograph, affiliate of GroupM, is a global data products and technology company, purpose-built for an era that demands a new approach to data management, usage, and brand growth.

Data is the fuel that powers growth. The companies who best leverage data are creating unbeatable advantages over their competitors while simultaneously connecting with customers more effectively. Our goal is to help future-focused businesses use their data in ways that meet savvy customers’ expectations while building trust and understanding.

We are over 700 strong in 17 markets around the world and we offer a modular product suite, empowering marketers to drive sustainable, data-enabled growth.

WHO WE ARE LOOKING FOR

We are seeking someone with the skill to lead a team through the ambiguity that comes in our business and the passion to rollout our data partnership program in India.

WHAT YOU’LL DO

• Execute an ecosystem strategy for adding and growing key data partners to power GroupM’s data products. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
• Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger data strategy
• Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
• Execute high-impact marketing programs around new data partner initiatives to enhance positioning
• Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
• Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
• Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
• Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

WHAT YOU’LL NEED

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
• OR equivalent professional work experience
• Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
• Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
• Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
• A passion for strategic omni-channel marketing and advertising
• Proven communication, leadership, and persuasion skills
• Outstanding writing, presentation, and overall communication skills
• Success managing a direct report

BONUS POINTS

• MBA or other advanced degree
• Hands on media planning and/or buying experience
• Experience in mar-tech and/or ad-tech space preferable

SUCCESS ATTRIBUTES

• Detail-oriented
• Curious problem solver
• Analytical thinker
• Proactive and self-driven

Choreograph™ is WPP’s global data products and technology company fueling growth for the world’s most admired brands. Discover more about Choreograph at www.choreograph.com. Choreograph is committed to building a team that represents a variety of backgrounds, perspectives and skill.  Our work is enhanced through inclusivity. We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.