INCA | Executive, INCA (KOL Marketing)

Social Media & Content Kuala Lumpur, Malaysia Requisition ID:29933


Position at GroupM Nexus INCA

Reporting of the role

This role reports to: Account Manager (INCA)

Your Role

  • Build and maintain constructive and sustainable relationships with partners and influencers
  • Plan and execute influencer campaigns
  • Proofread and quality check influencer generated branded content to ensure we stick to campaign timelines and planned deliverables.
  • Discover and identify top performing influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs.
  • Influencer outreach, negotiation and contracting to ensure an optimal outcome for the brand.
  • Compile, analyze and assess the performance of influencer marketing campaigns for post campaign reports
  • Research relevant industry experts, competitors, target audience and users
  • Brainstorm new, creative approaches to influencer campaigns
  • Always seeking out for emerging trends, technologies and influencers
  • A spontaneous individual with a positive attitude, enjoys working in a fast-paced environment.
  • Liaising with agency teams to create and coordinate influencer marketing strategies

Skill requirements

  • Basic knowledge in social media platforms
  • Ability to research and analyze influencer marketing trends
  • Excellent writing and language skills
  • Excellent communication skills
  • Ability to multitask and juggle multiple projects at a time, while maintaining sharp attention to details.
  • Able to work independently and with a team, proactive and takes own initiative with strong project management skills.
  • Basic knowledge in Microsoft Excel, Microsoft Word and Microsoft PowerPoint
  • Well organized with great time management skills
  • Familiar with social media platforms (Instagram, YouTube, Twitter, Facebook, etc.) and digital marketing trends.
  • Excellent organizational and communication skills, quick to learn, flexible and innovative.
  • Client-facing and client management experience is a plus.
  • Takes initiative in the role, and is able to think outside the box


More about GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -

About Malaysia

GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya.  Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30.

You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless growth opportunities for marketing, media and branding professionals,  we provide the support to enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.