WaveMaker | Director, Investment

Buying/Trading & Investment Shanghai, China


Position at Wavemaker

Wavemaker China

Overview of job
Wavemaker is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a suitable candidate to fill the position of Director of Investmens to join us.

In this role, you will be the key leader in the investment/ TP team with strong communication skills, quality control skills and result oriented characters. As a gatekeeper, help team leader to make more efficiency and effectiveness. And being a multiple media expert, especially a digital pioneer, you could help client/company to identify, distinguish, create suitable unique business opportunities.   

Reporting of the role

This role reports to the General Manager, Investment

Overview of role

  1. Title: Director Investment - Mainland China
  2. Location: Shanghai (PRC)
  3. Part of – Investment/ Tactical planning team
  4. Candidate will be reporting manager for two resources, Manager and supervisor (Already on board)
  5. Teams to work with- SP, GMT (GroupM trading), TP & Commercial team.

Scope overview:

In this role, the candidate will be part of the team responsible for the following in Mainland China

  1. Inventory sales/ Trading:
    1. Inventory sales, Product creation, buying loss mitigation
    2. Way of working with GroupM and other agencies
    3. Liaison with other offices for sales opportunities
  2. Price pitch:
    1. Local & Regional level pitch – Trading only
  3. Client Price landing:
    1. Trading story for WM
    2. Post pitch/ Client KPI/ Bonus malus
  4. Client audits:
    1. Audits- Media Performance audits
  5. Others:
    1. Contractual obligation- Risk assessment and mitigation for clients
    2. Trading Benchmarking


3 best things about the job:

  1. Good opportunity to know different industries
  2. Expand vision to know different business models
  3. Clear KPI to measure the success


Measures of success –

In three months:

  • Get familiar the Wavemaker business needs from a trading perspective
  • Go well with all parties to ensure successful transition into the role
  • Start delivering Investment KPI

In six months:

  • Keep delivering Investment KPI
  • Team development plan and implementation

In 12 months:

  • Deliver 100% KPIs for the current year


Responsibilities of the role:

Help team leader to supervise our campaign delivery and coordinate all parties including media vendor, client, strategic planning, negotiation team to ensure our pitch commitment delivery with profit


What you will need:

  • 10+ years digital media experience
  • Problem solving skills, team player, client servicing skills
  • Familiar with Excel, PPT, word
  • Good communications skills with solutions
  • Good data consolidation skills


More about Wavemaker

Wavemaker is a new kind of global agency delivering transformative solutions through media, content and technology for some of the world’s biggest brands. We have an unrivalled collection of purchase journey data, over 500.000 journeys across 40 markets and 80 categories, and deploy our purchase journey expertise to spot opportunities and problems at every stage of the customer cycle, and turn both into growth. Our 8,600 Wavemakers in 90 countries are diverse, integrated and leading-edge, from trading specialists to data scientists, ecomms experts to award-winning content creators. In China, we have 900 staff in 5 offices, with a client portfolio including Huawei, Daimler, CHANEL, PRC and Xiaohongshu.

Our mission is ‘Let’s make the Future’ – at a time when market and customer behaviour is disrupted 24/7, we never stop evolving to help clients succeed. We are a part of GroupM, WPP’s global media investment management company. For more, see www.wavemakerglobal.com.


About China

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivalled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivalled marketplace advantage to its clients, stakeholders and people.