EssenceMediacom | Associate Director - Investments

Buying, Trading & Investment Mumbai, India Requisition ID:30865


Position at EssenceMediaCom

EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a self-motivated media buying Group Head to join us. In this role, you will be responsible for a range of work on prestigious brands and dealing with the channels and handling internal teams. Your understanding of inclination towards software’s for media buying & business reconciliation will be added advantage on as you’ll be leading an integrated team. 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.  

Reporting of the role

This role reports to: Investment Director
3 best things about the job:

  • Opportunity to grow both personally and professionally.
  • Opportunity to innovate
  • The opportunity to work on one of the biggest accounts of India. Would be in a different pedestal if successful on these accounts. 

Measure Of Success:

In three months:

  • You would have started understanding day to day deal management and CPRP impact
  • You would have understanding of P&G operating processes
  • Complete knowledge of your clients' benchmarks
  • Meeting day to day client requirements

In six months:

  • Start doing deals on some of the channels.
  • KPI Control (quantitative as well as qualitative parameters)/ data management for monthly meetings
  • You will be building a pipeline of new opportunities.

In 12 months:

  • You will need to contribute in deal strategy and closure process
  • You will have accountability of deals (Timely recos, recovery)
  • Start working on enhancing internal and external relationships.

 What your day job looks like at Mediacom:

  • Deal management across allotted markets
    • Deal construction (existing and new channels identified)
    • Deal execution (managing MGs and pushing for upgrades)
    • Deal post analysis
  • Adherence to all buying processes
  • Creating Monthly Buying Grids
    • Getting the team to update the final negotiated deals in the basket
    • Basket allocation
    • If any shortfall in monthly plans, check with seniors and get it fulfilled
  • Managing Execution
    • Monthly Make goods (Evaluating and approving without any drop in GRPs / PT% etc)
    • Planned Vs Actual Spot execution – Escalate to seniors as and when required
  • Sponsorship / Impact Deal Management (select allocated markets)
    • Post negotiation reconciliation
    • Ensure smooth execution of all integrations
    • Impact wise Report and short PPT on highlights and post execution of Impacts
  • Timely reports management
    • Buying Reports:
      • CPRP report
      • Impact report
      • Market Analysis and Trends – GRPs, Reach etc
    • Market intelligence from Channel Partners
    • Identifying opportunities to value ad on the existing deal
    • Delivering on agreed Buying and Planning KPIs
    • Out of the box thinking

What you’ll bring

  • First class negotiation skills – delivery of a balanced approach to the marketplace
  • Extremely flexible attitude and an ability to read between the lines
  • Quick turnaround time & sharp analytical skills
  • Ability to work well under pressure. Able to handle tough situations internal stakeholders & media owners
  • Negotiate inventory availability and block as required as per deal
  • Creating internal reports, work on reports for the clients
  • Rigorous tracking of deals as per audit norms
  • Help team with market intelligence & structured data which help in structuring better deals
  • Willingness to learn and drive to succeed.

Minimum qualifications:

  • Overall experience of at least 4-6 years
  • Experience on TV buying & implementation and sound understanding of TV media.
  • Eye for detail
  • Good communication & analytical skills
  • Understanding of BARC and fluency on operating the same.
  • Demonstrating process orientation and ensuring KPIs are monitored and delivered.

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

 At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.