Mindshare | Head of Strategic Planning

Comms & Strategic Planning Bangkok, Thailand


Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Head of Strategic Planning to join us. In this role, you will be responsible for managing client relationship and help drive digital agenda for the respective clients.  

Reporting of the role

This role reports to the Client Lead

3 best things about the job:

  • You get to work on iconic brands and with some of the best marketing minds
  • Entrepreneurial Culture
  • Fun on the job, with an extremely spirited and entrepreneurial team

Measures of success –

In three months, you would have:

  • Complete knowledge of relevant categories
  • Present brand and product strategies on the brand. Support Client Leadership and Media Planning teams with Annual Operating Plans
  • Able to understand agency and client working style and deliver on his day to day requirements
  • Independently work on the proprietary tools
  • To participate in idea generation sessions

In six months, you would have:

  • Developed and see at least 3 key product strategies being implemented
  • Developed a good client relationship
  • Proactively taking initiatives for sharing additional information with team and client
  • Codify learnings and best practices on Digital, across platforms with help from Specialist teams and Partners. Identify meaningful trends to bet on, in an increasingly dynamic media landscape

In 12 months, you would have:

  • Independently working on the client requirements
  • Worked on end to end award winning solutions
  • Creating strategies along with cross teams and seamlessly integrating traditional, digital, on-ground and branded content for brands.

Responsibilities of the role: 

  1. Provide strategic communications & planning leadership on your set of brands
  2. Act as a senior level contact for the client and have a strong understanding of cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
  3. Support the team that works on the annual marketing strategies along with the Client Leadership team and specialist units
  4. Develop creative ideas and disruptive comms innovations for the client, aligned with their business, customer and brand goals
  5. Writing entries for media and other awards
  6. Drive consumer understanding to draw insights that impact our brand plans
  7. Keep abreast of media innovations and developments and find links to enrich brand plan

What you’ll bring:

  • Strong depth and width of Digital expertise, combined with knowledge of integrated planning
  • A data-led and consumer first approach to Digital marketing
  • Centre brained approach, combining analytics and creativity
  • Exposure to leading techniques and tools of in the areas of Marketing, Brand Planning, Research (qualitative and quantitative), Consulting.
  • Strong understanding & passion for of brands and consumers
  • Highly passionate, collaborative, outgoing, creative media leader and thinker
  • Strong presentation skills
  • Highly articulate, story-telling capability
  • Self-motivated, proactive, highly organized, and drives for business results with urgency
  • Able to design, implement, and analyze primary consumer research with minimal supervision 
Minimum qualifications:
  • 5-7 years’ experience
  • Prior work experience in or exposure to Account / Strategy Planning

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare

About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.