Mindshare | Media Planning Manager

Media Planning Tokyo , Japan


Position at Mindshare

Brief Description

We are hiring a Media Planning Manager to demonstrate online & offiline campaign project management experience for the well-known global brands. The key media will be online but the clients are also active on the offline media so the successful candidate can be expected to work actively for both Online and Offline media planning skill and experience. You will also assist your line director as the subject matter expert within a wider integrated media planning team. This is a critical role within the agency, one that offers a variety of client facing and internal stakeholder management. 


3 best things about the job:

  • Great work culture – You will work with a diverse and collaborative group of co-workers passionate about digital media between local mindshare and oversea
  • Flexibility and Empowerment – We appreciate colleagues who are thinkers and problem solvers, those who think outside the box and contribute to new ways of working
  • Global and dynamic working environment – Being as a partner for the global premium brand and closely connect with the worldwide team to connect and bring the global standard to be localized

Key Responsibilities:

  • Build a detailed understanding of your campaign pipeline and task status.
  • Understand and utilize Mindshare’s planning tools and processes.
  • Manage relationships with key decision makers within your client portfolio through a structured client engagement plan.
  • Contribute innovative ideas as part of the wider team planning process.
  • Deliver best in class execution plans using our available range of tools and software to plan client campaigns
  • Develop and deliver a data driven performance plan framework and the strategy for your clients, to increase their campaigns effectiveness.


Client Management

  • Develop strong relationships with clients, be their go to personfor anything to media
  • Work with wider operation team members (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
  • Anticipate the client’s needs and set up internal process to meet / exceed them


Operational Excellence

  • Work closely with the account planning team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.
  • Be the custodian of your client's advertising presence on digital platforms & the go-to-person on all matters digital
  • Lead the delivery of measurement, analysis and reporting of all media campaigns and feed this intelligence and insight back into the media planning process
  • Provide insight and analysis closely with the support from the Client Lead to develop the media strategy and plan.


Technical Capability

  • Online and Offline Media Strategy and Execution Planning
  • Publisher collaboration & idea creation
  • Post campaign insights analysis
  • Internal & external briefing management
  • Media buying & insertion order management
  • Biddable hands on operation experience as a plus
  • Experience in DoubleClick tools (GCM), verification tools (IAS/DV), and offline media will be a huge advantage



Qualifications and Requirements

  • 5+ years’ media agency experience, across a range of industries
  • Online & Offline Media Planning Experience
  • Exceptional verbal, written, communication skills with an analytical mind set
  • An excellent work ethic, problem solving and proficient time management skills
  • Experience working across either Media, Marketing, Consultancy, Business Analytics
  • Experience working in e-commerce paid media a huge plus
  • MS Office skills with advance knowledge in Excel
  • Bilingual is a plus but not a must Basic communication, reading and writing in English is preferred.

About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.


Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare

About Japan

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.