GroupM Nexus | POD Lead - Biddable
Description
POD Lead - Biddable
Overview of job
In this role, you will handle all programmatic media platforms for various clients of GroupM in India. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.
In this role, you will handle all programmatic media platforms for various clients of GroupM in India. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.
Description
- Define and oversee our stakeholders, strategy and solution in the programmatic space in close collaboration with GroupM and mPlatform
- Review and benchmark of current services
- Phased development plan for growth / success
- Clear escalation process for best in class service
- Lead Programmatic discussions and align internal understanding of the benefits of the strategy & solution
- Act as a key interface between teams and the GroupM mPlatform team with regards to Technology, Trading and Operations
- Oversee process to ensure that programmatic buying activation is aligned to the overall programmatic strategy across digital disciplines and review regularly against commercials
- Work closely with GroupM to enable integration of complex programmatic solutions including technology stack, media partnerships & service models to deliver an end to end media opportunity through the company programmatic offering
What you’ll bring:
- Working experience in Agency, Trading Desks or Programmatic Tech Partners
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits
- Existing relationships with publishers, programmatic product partners, as well as data providers in the local market
- Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person
Minimum qualifications:
- 8+ year's professional experience with digital media preferably within a media agency/trading desk
- Experience in Google Marketing Platform (DV360, CM, GA360).
- Experience in top AdTech & MarTech platforms.
- Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
- Hands on experience and knowledge on programmatic platforms.
- Clear thought process & strategy to build on existing businesses.
- Competent in all Microsoft office software
More about GroupM
GroupM makes advertising work better for people.
GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.
Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.
As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.