Mindshare | Project Leader

IT & Technology Mumbai, India


Position at Mindshare

Project Leader– Fulcrum – GroupM, India

Overview of job

The primary responsibility of the job is to work with users at a high level to study business requirements and develop broadly defined computing solutions to business problems around the integrated media processes. You should be proficient in creating integrated media solutions and manage multiple brands. You will also be responsible for handling day to day operations and ensure smooth functioning of the team and processes.

Reporting of the role
This role reports to the Partner Data & Tech

3 best things about the job:
1. The experience of working in a truly dynamic and rapidly changing media industry
2. Ability to see the development of new products along with enhancements of current product..
3. A fun and challenging environment that individual aspiration can be fulfilled

Measures of success – In three months:

 An understanding of media processes and systems at Mindshare Fulcrum
 A good grasp on our technology landscape at both conceptual and operational level
 Detail understanding of Automation as a function and the role it plays in the organisation

In six months:

 Started to identify new opportunities for projects and enhancements to new and existing systems/products
 Been able to lead and manage projects autonomously
 Built relationships with key business partners – sponsors on your projects / third party vendors / key regional contacts

In 12 months:

 Contributed to bringing efficiency by 20% to the current process.
 Create confidence within agencies to start converting existing client to invest into Analytics
Responsibilities of the role:
 Obtain a thorough understanding of media, media systems and processes at Fulcrum across all media types.
 Identify opportunities for new projects and enhancements to new and existing products.
 Accountable for defining requirements for improving any aspect of processes and systems and quantification of potential business benefits.
 Accountable for applying agreed methods to carry out investigations, analysis and documentation of business functions & processes.
 Accountable for creating viable specifications and acceptance criteria.
 Responsible for interpreting unstructured business needs and views into structured requirements and specifications.
 Provide input into business process roadmaps and business cases
 Construct and operate an analytical framework to make data-driven business decisions
 Support, execute and create automation tools which can deliver analyses such as advertising performance analysis, website analytics, media mix analysis and brand research
 Consolidate information into cohesive and insightful analytical reports for use in decision- making. Design and generate high quality and impactful BI reports that drive value and process efficiency
 Deploy visualization tools and techniques such as Tableau, PowerBI & Infographics to build comprehensive dashboards
 Work with key stakeholders and senior leaders to develop short and long-term analytic strategies, provide key analysis, and identify opportunities and threats through data analysis and research
 Lead a team which will work with you on delivering the key automations and enhancements to existing products
 Ability to deliver high level reporting for the executive committee and other leaders in the business.
 Ability to put together case studies and presentations showcasing the work done and the progress on systems, the results of optimizations and the next steps of automation.

What you will need:

 Degree in computer science/Masters in Computer Application or another related technical field
 Strong analytical and problem solving skills
 Ability to question & challenge users at all levels with confidence, to arrive at a clear and unambiguous view of requirements
 Strong business process mapping, improvement skills and data analysis
 Benefits assessment and management – ability to investigate, identify issues and raise development ideas
 Excellent communication & stakeholder relationship management skills
 Strong sense of accountability with an ability to work to deadlines and manage multiple tasks
 Expert ability for developing insight and understanding of client needs
 Experience in documentation and training material preparation
 Knowledge on agile methodology
 Knowledge on Project Management
 Should be able to give business insights to clients. This will be preferred and will be given added advantage
 Technological skills sets (C#, OOP's Concepts, Web API, MVC, LINQ, NET Core 2.0, 2.1, 3.0, DI, WCF, Cron Job / Services, Database Development - MS SQL/Oracle DB/PostgreSQL/Redis/Cassandra, Architectural Patterns, Design Principles, OWASP Adherence, Testing Frameworks like NUnit, Nginx, AWS - Cloud Computing, Async Programming, Azure)
 Data manipulation, predictive modeling and statistical tools (SQL, R, Python, Excel, etc.)
 Machine Learning/AI knowledge will be added advantage.
 Excellent written and oral communications skills in English

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.


Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.