MediaCom | OOH Planner

Media Planning Manila, Philippines


Description

Position at MediaCom

OOH Media planner is responsible for thinking creatively and coming up with innovative strategies to ensure their OOH plans reach the right target audience in the most effective way possible. They should be able to assess and analyze the impact and suitability of different types of OOH platforms for targeting a specific market that their client wants to reach.

Reporting of the role

This role reports to the Media Manager

3 best things about the job:

  1. Career progression is ensured through outstanding performance, dedication and enthusiasm. There is an opportunity to be promoted into a managerial position within two to three years.
  2. Training is mainly provided ‘on-the-job’ gaining first-hand experience under the guidance of senior colleagues in the team.
  3. Afterwards, growth and success are dependent on the planner/buyer contributions in achieving target revenue and gaining diverse skill sets to be an expert on all aspects of OOH planning, buying, implementation and evaluation.

Measures of success –

In three months:

  • Understand clients/brands OOH planning and buying behaviour
  • Perform planning/buying functions with minimum supervision

In six months:

  • Can coordinate and attend brand/agency briefing on her/his own
  • Independent planning/buying capability

In 12 months:

  • Can help look and explore potentials for OOH only clients
  • Ability to assess/evaluate/identify excellent trading opportunities

Responsibilities of the role:

Having a clear understanding of clients and brands’ marketing and OOH media objectives and strategies is key. Working independently and later on supporting the team by successfully identifying potential revenue generating opportunities are expected from the successful candidate for this position.

What you will need:

  • It is important to have an OOH media planning background even if only for a short period of at least one to two years from an agency
  • The candidate should have extensive knowledge on the lists of both site and production vendors in Metro Manila and provincial areas
  • Should be able to present and defend plans to clients and agencies. Willing to sort out granular details. Highly capable of multi-tasking and massive coordination among vendors, agency teams, clients, etc. Highly analytical and excellent in doing ppt. decks and xl sheets

 

About MediaCom

We believe in People First, Better Results.

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here:  www.mediacom.com


About the Philippines

In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.

With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.