GroupM | Manager, Biddable Campaign Delivery

Buying, Trading & Investment Bangkok, Thailand


Description

Position at GroupM

The GroupM Services team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

 The Campaign Delivery team creates an effective link between the client facing Agency teams and the GroupM Services teams. The Campaign Delivery team ensures that comprehensive briefs are received from the Agency teams and ensures that GroupM Services specialists meet clients’ expectations by achieving campaign KPI’s timely and through embedding operational excellence. They are also supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.

 The following are the responsibilities of the GroupM Services Campaign Delivery team and the varying degree of complexity is subject to individual job level:

  • Ensure understanding of all GroupM Agencies brand portfolio, deliverables and campaign KPIs.
  • Strong understanding of understanding media behaviors and how the target audience interact with specific channel delivery and ensure common understanding across GroupM Services
  • Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
  • Provide technical perspective in client meetings when specific expertise is required
  • Maintain quality control and assurance practices across the assigned cluster of clients and proactively advice Agencies on campaign improvements
  • Maintain and comply with finance processes (such as month end reconciliations), GroupM policies and procedures
  • Facilitate and influence cross-function collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise
  • Encourage knowledge share and continuous learning
  • Serve as key point of contact on brief delivery responses and work with GroupM Agency Planner in developing tactical strategies/responses
  • Compile all necessary media recommendations (i.e. media schedules) from respective GroupM Services Buying teams
  • Oversee end-to-end project management of campaign brief and delivery
  • Be responsible across all campaign tracking and reconciliation requirements (including KPI delivery)
  • Support the Director of Campaign Delivery team to strategize key account campaigns and ensure optimal delivery and performance alongside with all GroupM Agencies and GroupM Services Buying teams
  • Share regular updates with Agencies on campaign performance, such as in-flight optimizations and necessary schedule adjustments
  • Assist GroupM agencies on consolidating data for ad hoc based reports (e.g. CSI/Savings Report/Cost Avoidance)
  • Deliver holistic cross channel campaign analysis (i.e. mid and post campaign reports) working with respective buying teams to provide actionable insights and optimisation recommendations
  • Identify new product opportunities that will enhance clients’ digital front
  • Roll out test and learn initiatives to drive continuous improvements in campaign performance
  • Take an active role in developing broader biddable or digital strategic recommendations and best practices to scale impact at market and regional level
  • Any other project or tasks as assigned from time to time
Qualifications and Skills
  • Bachelor’s degree, or equivalent diploma, in disciplines as STEM, Digital Advertisement/Media, Mass Communication or relevant experience
  • 3+ years of hands-on experience in at least one of the biddable channels (Social/Search/Programmatic)
  • At least 1 year within internal/external engagement capacity
  • Strong experience in end to end project/campaign management
  • Solid understanding of digital media ecosystem and technology
  • Project management and ability to handle multiple stakeholder levels
  • Able to effectively develop and motivate people to achieve joint goals
  • Meticulous attention to detail and effective communication skills
  • Able to efficiently prioritize and delegate tasks in a fast-changing environment
  • Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile
  • Able to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your accounts and their clients
  • Ability to influence without authority
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  • Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
  • Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints 
  • Relationship skills and aware and respectful of diversities

Discover more about GroupM at www.groupm.com
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Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.