Essence | Senior Director- Analytics

Data, Analytics & Insight Gurgaon, India


Description

Position at GroupM

About the role

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. You will be liaising with other teams and leading analysis setup and post campaigns review

3 best things about the job:

 

World class clients to work with

Tightly knit, supportive & fun working team

Fast growing innovative client

 

One-month measurement of success:

-Have a good understanding of the client’s business as well as the complex nature of Essence/our client relationship

-An understanding of the key procurement contacts and their responsibilities

-Have begun to create clear processes for research requirements to help the team smoothly run operations

 

In three months:

-Built predictive models on secondary data

-Have spent face to face time at our client helping resolve challenges

-Have delivered initial reports for our client on their key projects

In six months:

-Have strong relationships with markets and able to get responses quickly on complex data sets

-Become a key contributor to a presentation to our client showing our progress in Analytics insights 

In one year:

-Have contributed to a significant increase in the ROI of clients and prove the right directions 

-Ownership of a new initiative that creates new value to our relationship with our clients

Some of the things we’d like you to do:

  • Lead your team in project setup, analysis, and post-campaign reviews
  • Liaise closely with clients (internally and externally) on projects and become their trusted advisor
  • Build statistical models on historical data with comprehensive measurement, and test & learn plans
  • Provide direction and leadership to direct reports, working with them on goals, motivations, and career progression
  • Work with key stakeholders to assess project needs and ensure best-in-class work is being delivered
  • Take direct responsibility for quality of work and smooth operation of campaigns
  • Advise on best practice in your area
  • Play a prominent role in the induction of new employees, teaching them Essence’s approach to Analytics
  • Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression

 

A bit about yourself:

  • Statistical/Mathematical degree from reputed institute
  • Proficiency with systems such as SQL, Python, and ‘R’
  • Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations
  • Hands on experience of 12-16 years in Statistical modeling from Media industry is desired
  • Have a high understanding of marketing campaigns and their objectives
  • Strong verbal and written communicator with ability to build relationships at all levels within the business
  • Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.
  • Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1800 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal