Specialist, AdTech Operations
Description
Overview of job
GroupM is seeking an experienced Ad-Ops Specialist to join us.
In this role, you will be an integral part of the growing ad-ops team in executing complex yet very interesting online advertising campaigns together with our agency media planners.
You are expected to be comfortable with ad technology, possess strong analytical skills and have excellent time management skills.
Overview of job
GroupM is seeking an experience Ad-Ops Specialist to join us.
In this role, you will be an integral part of the growing ad-ops team in executing complex yet very interesting online advertising campaigns together with our agency media planners.
You are expected to be comfortable with ad technology, possess strong analytical skills and have excellent time management skills.
Reporting of the role
This role reports to Ad-Ops Manager.
3 best things about the job:
1. Opportunity to develop your career in the well-known media group in the world
2. Work with a dynamic, enthusiastic, passionate bunch of digital innovator
3. We work hard, and play harder. We believe in having fun in everything we do
Measures of success –
In three months, you would have:
In three months, you would have:
· Understand requirements of digital materials
· Trafficking on Ad-servers, DSPs setups, Brand safety platforms
In six months, you would have:
· Manage to handle multiple projects under aggressive timelines with ability to prioritize responsibilities given specific deadlines.
· Campaign management, troubleshooting
In 12 months, you would have:
· Champion accounts, guide junior and supporting Manager.
· To have made process improvements in ad-ops
Responsibilities of the role:
· Manage digital (incl. desktop, mobile, HTML5, video and rich media) campaigns to ensure smooth implementation, delivery and overall operation.
· Strong understanding of ad server and programmatic platforms including CM360 / TTD / DV360 / QuantCast
· Applied knowledge of 3rd party ad serving, website tracking and associated technologies
· Create best practices in processes to be used across the team.
· Work closely with internal and external stakeholders, including planning teams, publishers, and production vendors etc.
· Respond to enquiries regarding advertising directly to agency/clients
· Review and approve advertisers’ creative materials.
· Constantly look to improve internal / external processes and share feedback with team.
· Ensure campaign and tagging issues correctly.
What you will need:
· Solid experience of digital ad campaign (desktop to mobile. HTML5, video, rich media and DCO) management is essential – in a similar role either at an agency or publisher.
· Experience of managing a number of simultaneous task and projects by prioritizing effectively and monitoring progress
· Ability to manage workflow effectively both internally and with 3rd party
· High attention to detail with superior organization skills and ability to prioritize and focus.
· Excellent Excel Skills and proficient in PowerPoint
· Familiar in various ad serving platform would be an advantage.
· Candidate with less experience will be considered as Ad-ops Executive
About GroupM
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, EssenceMediacom, and Wavemaker, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com.
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, EssenceMediacom, and Wavemaker, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at www.groupm.com.
About Hong Kong
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continue to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continue to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.