GroupM | eCommerce Associate Director/ Director

Comms & Strategic Planning Taiwan, Taiwan (Province of China)


Position at GroupM

Reporting of the role 

This role reports to the Business Director/ Agency Lead

3 best things about the job:

  1. You will be integral in building best practices and eCommerce for the agency
  2. Be part of a fun and flexible work environment that combines the best of entrepreneurialism whilst at the same time being part of the largest marketing services group in the world
  3. Develop bespoke tools and solutions to meet existing data demand, working with our global and regional network for ideas exchange

In this role, your goals will be:
In three months:

  • You will be up to speed with GroupM eCommerce proposition, tools and client businesses
  • Assess local market place opportunities and build our value proposition for the next 12 months, and able to articulate this confidently to new prospective and existing clients
  • Manage key partner & internal relationships to drive strategic integration of the eCommerce product

In six months:

  • Deliver an eCommerce learning agenda baked into clients’ business needs and media challenges to develop markets’ eCommerce capability
  • Lead clients’ eCommerce transformation transition from disparate performance approaches to integrated end-to-end marketing
  • Accelerate our clients’ eCommerce performance, optimizing external and in-platform traffic driving activities with consultancy on marketplace store management
  • Successfully drive new growth and out-of-scope revenue for eCommerce consultancy work

In 12 months, you would have:

  • Deliver proprietary GroupM eCommerce strategic framework and products for our clients and region
  • Identify new eCommerce trends and opportunities for business growth and implement action plans. Work closely with data & analytics and operations teams to plan out campaigns

Responsibilities of the role:

  • Lead ecommerce strategic initiatives, operational improvements and the implementation of digital traffic driving efforts
  • Develop marketplaces proposals when required, around end-to-end precision activation to store management, helping brands deliver strong performance and growth.
  • Apply insights and recommendations from proven best practice, while always considering fit and purpose for local consumers and marketplaces.
  • Review competitive landscape and identify trends, adjusting plans and activities based upon identified information
  • Work closely with key eCommerce marketplaces, and local eCommerce players to test new formats and innovations

What you will need:

  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed goals
  • Strong analytical skills managing large amounts of data and ability to turn insights into actions
  • Strong experience in setting and monitoring KPIs and driving action plans to deliver improvements
  • Experience in major international marketplaces (and local market places is a plus) & ecommerce strategy development and implementation
  • Practical understanding of performance marketing (paid search, paid social, programmatic) and theoretical knowledge analytical techniques would be a strong advantage
  • Advanced skills launching and managing products within eCommerce business platforms
  • Experience in omni-channel retail, ideally in FMCG, Finance, Travel & Tourism, electronic products and luxury verticals is a plus
  • You should be culturally flexible and enjoy working with teams from across different countries, and be comfortable traveling if require
  • Experience in marketplaces & eCommerce strategy development and implementation
  • Experience in omni-channel retail, ideally in FMCG, electronic products and luxury verticals is a plus

About GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
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“Power of One” is the most important core value of our Taiwan office, where GroupM and its agencies – Mindshare, Wavemaker and Mediacom thrive through teamwork and collaborations within an inclusive corporate culture. You can expect a diverse, fun and transformative work environment where one can learn and grow. In Taiwan, we are committed to shaping the next era of media where advertising works better for people. This includes the people of our organization, our clients, and our communities and market.

One of the fastest-growing and most innovative economies in Asia, Taiwan is truly one of the most livable cities in the region with friendly people, great food served round-the-clock and the best cost to quality-of-life ratio in the whole APAC region. Exciting opportunities awaits you in this bustling city!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.