Mindshare | Senior Executive, Strategic Planning

Media Planning Shanghai, China


Position at Mindshare

Strategic Planning Senior Executive– Mindshare, China


Overview of job 

We are looking for energetic and curious mind to join us to work with the top media-spending client in China. This Strategic Planning Senior Executive position will work on integrated planning on certain category. You will be a trusted advisor not just to the clients but internally with key stakeholders within the agency. 

Reporting of the role

This role reports to Planning Manager

3 best things about the job:

  1. You will be championing and managing key categories independently working closely with General Manager, best of all you have full control taking care of this brand / category.
  2. You will be working with great people from different divisions – strategic planning, tactical planning to gather insights, drive innovations and business solutions for our client.
  3. Comprehensive training - you will receive coaching from senior members of the team and will have plenty of training opportunities locally and within region


Measures of success –

In three months:

  • You will be up to speed with the competitor landscape for the client's industry
  • Demonstrate understanding and ability to use clients using data to gain actionable insights on business challenges
  • Built a good relationship with clients, as well as relevant internal and external stakeholders

 In six months:

  • Clear understanding of certain category
  • Provided training for the planning team on category learnings and insights

In 12 months:

  • Develop a strong category knowledge, to be recognized as an expert
  • Work closely with the whole team, able to identify opportunities for brands relevant to their specific business

Responsibilities of the role:

  • Lead business analysis work on the client, with regular competitive reporting and brand tracking
  • Keeping up to date with latest category trends, competitors’ moves and bringing actionable learnings to clients
  • Support Partner by delivering quality output in a timely manner and acting as a mentor to junior employees
  • Build trust and meaningful relationships with clients, as well as relevant internal and external stakeholder


About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com


About China 

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging. We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.