Description

Overview of job

Reporting of the role

Head of Ecommerce, GroupM India

3 best things about the job:

1. Working in a start-up mentality with the backing of the world’s largest media investment company
2. Being a part of the most strategic business opportunity for GroupM
3. Dynamic environment with loads of opportunities to innovate & experiment

In this role, your goals will be:

In three months:

• Familiarized yourself with the proposed business capability setup and suggest adjustments
• Developed relationships with the new e-Commerce teams and broader stakeholders across the group
• Support and be involved with the ongoing e-Commerce projects
• Established contact and relationships with key technology e-Commerce partners locally

In six months:

• Reviewed and refined the campaign management strategy, enhancing the engagement and commercial models
• Further developed local relationships across the agencies and with key platform partners
• Develop tools and best practices to help agencies manage e-Commerce campaigns

In 12 months:

• Developed a roadmap for the next 1 to 3 years for the e-Commerce campaign strategy, framework, commercial models & automation

What your day job looks like at GroupM:

• Develop and advise on eCommerce marketing & campaign strategies for clients across the marketplaces, platforms, and properties, in accordance with their brand goals and current trends.
• Ensure consistent and efficient planning, execution, analysis, and optimization of visibility campaigns as per the brand’s objectives to ensure the stellar customer experience
• Review the performance of key metrics against set goals, benchmarks and previous performance
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work closely with the GroupM’s agencies, internal teams and platform SPOCs to ensure a comprehensive approach
• Oversest practices
• Constantly raise the bar for GroupM’s eCommerce practice by regular evaluation of our offering and adoption of best in class services, technology & processes.
• Maintain P&L for own function to ensure profitability and optimum utilization of resources

What you’ll bring:

• Strong subject matter expertise in ecommerce marketing across categories
• Sound analytical skills and a good technical understanding as well as quality and solution orientation
• Good sense of communicating with customers and ability to present complex contexts in a comprehensible way
• Advanced excel skills
• Stakeholder management skills

Minimum qualifications:

• An entrepreneurial mindset with a willingness to go the extra mile to deliver results, strong collaboration skills, comfort with ambiguity and a high level of business / commercial acumen.
• 10-12 years of experience in online & performance marketing
• Understanding of key retailer dashboards and performance drivers.
• In-depth know-how and experience in the field of Amazon Marketing Services (Advertising Console/AMS), ideally also DSP, and practical experience in Amazon SEO. Similar experience of Flipkart & other commerce platforms.

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

 GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.