Mindshare NEO | Senior Executive Paid Search

Performance Gurgaon, India Bangalore, India


Description

Position at Mindshare

Senior Executive - Search – Mindshare NEO, India

Overview of job

Mindshare NEO is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive to join us.

In this role, you will be responsible for a massive opportunity to build and be a part of the largest performance marketing setup.  This role assumes the responsibility of crafting a performance strategy for clients and create success stories. 

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

Reporting of the role

This role reports to the Manager – Performance Marketing, Mindshare NEO

3 best things about the job:

  1. Opportunity to grow with a global organization with the largest digital footprint
  2. Exposure with the some of largest clients across categories.
  3. Diverse team and culture

Measures of success

In three months:

  • Working with all constituents of performance eco-system under one single roof
  • Exposure to cutting edge technologies on performance

In six months:

  • Ability to work with a diverse team. Be a biddable media expert across paid Search, Social and self-serve platforms.
  • Get proficient with the latest trading techniques and deals by managing the largest portfolio publishers and channel partners

In 12 months:

  • Emerged as a coveted champion on performance marketing solutions.
  • Become proficient in escalation handling and resolve conflicts.
  • Successfully mastered the art of winning pitches and awards

What your day job looks like at Mindshare NEO:

  • You will be responsible for coordinating and managing marketing campaigns on Google Adwords and (preferably) Yahoo Marketing campaigns
  • You will accelerate PPC Marketing using analytical and creative skills
  • Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
  • You will acquire good analytical skills to gain high-quality score & improve PPC Campaigns
  • You will have to track and update traffic patterns through PPC or cost per click, as well as Adwords Management
  • Determine ROI on search marketing efforts
  • You will  be responsible for adding new keywords in the search engines, Search Engine Marketing skills
  • You would get an opportunity to Manage Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns
  • Tracking of funds in the account and maintain conversions
  • You will be able to become a client champion & interact regularly with clients for delivering better value & ROI to clients based on their feedback

What you’ll bring:

  • 2-5 years of relevant experience
  • Hand on experience on Search platforms (AdWords, Bing, Editor)
  • Experience on 3rd party tools is a plus (SA360, Marin, Kenshoo)
  • Graduate/MBA from a recognized university
  • Self-motivated with a passion for marketing, advertising & campaign management
  • Outstanding client handling & communication skills both written & verbal
  • Active interest in electronic copywriting & knowledge of web analytics would be an added advantage
  • Ability to meet deadlines
  • Google AdWords Certified & Google Analytics certified professional will be preferred & added advantage you have already worked on Kenshoo or Marine
  • Good knowledge of Excel

About Mindshare NEO

Neo is a global media agency and performance marketing network. We apply a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. Neo is now part of the Mindshare Performance Group. We are in a new era of horizontality and are excited about the opportunity it presents for our clients and our people.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.