Mindshare | Senior Director - Strategy

Media Planning Mumbai, India


Position at Mindshare

Reporting of the role

This role reports to the Partner – Strategy

 3 best things about the job:

  1. Opportunity to work with the best Strategic minds across some prestigious brands in India
  2. Be an architect with strong business outcome focus. Collaboration across the board – with teams from offline to online planning, ideation and deployment
  3. Help some of the largest brands build their strategy for growth and increasing channel share


In this role, your goals will be:


In 3 months:

  • Meet key stakeholders across clients; including insights, creative agency – and interact with them
  • Get a good understanding of business/brand challenges, past campaigns, and competition
  • Initiate an audit of current strategy work, team output and give a roadmap to team members
  • Learn media basics and tools across Google and FB suite


In 6 months:

  • Built some path breaking strategies in the changing media space
  • Become a go-to person for internal teams and client teams on strategic questions
  • Ensuring that MS best practices – frameworks, tools, etc are well used as appropriate by internal teams and outputs shown to client
  • Work together with WPP partners, to create few visible differences on brands


In 12 months:

  • Lead new business pitches
  • Drive revenue growth and won a few awards for innovative approach


What your day job looks like at Mindshare:

  • Develop strategic roadmap for the client/ clients
  • Participate in the Integrated Planning process
  • Participate in thought leadership projects across clients
  • Drive consumer understanding to draw insights that impact our client’s businesses
  • Keep abreast of media innovations and developments and find links to enrich brand plans
  • To participate in idea generation sessions
  • Meet revenue targets and drive incremental billing and revenue
  • Writing entries for media and other awards


What you’ll bring:

  • Thinking strategically
  • Broadcaster understanding is a must
  • Strong appreciation of marketing and challenges that can exist
  • Capability to build a story - Make effective presentations
  • Persuasive
  • Pro active
  • Communication skills
  • Stake holder management


Minimum qualifications:

  • MBA preferred
  • Years of experience; 8 – 10 years
  • Should have a keen interest in brands and marketing
  • Preferred exposure / Understanding of Digital, Data, Research/ Analytics


We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.


Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.


About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.


At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.


GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.