Essence | Media Activation Executive

Programmatic, Biddable, Paid Media & SEO Seoul, Seoul


Description

Position at Essence

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.

About the role

We are searching for a passionate digital activation executive to join our KR team to service our Google account. This role encompasses the activation of various digital channels but focuses mainly on search activations across Naver, Daum, Bing  and Google. This is an interesting role which allows the candidate to acquire a good understanding of hands-on platform activation, tactical planning, buying coordination, following clear work streams across trafficking and set up while dealing with various media partners in conjunction with the Senior Activation Executive and Manager.

Working mainly alongside regional activation teams in regards to set-up, trafficking and data quality control, the media activation executive will be supported by a local Media Planning and Activation Manager. Role expectations include tactical activation, trafficking, getting familiar with publisher  scorecards, data stitching, quality control and industry insights updates. The candidate will assure best practices are followed and Q&A of campaigns are conducted, while supporting campaign launches timely as planned. Day to day  tasks will cover communicating with regional activation teams, local media reps, sending publisher IOs and tracking requests (where needed), providing screenshots and supporting daily pacing, optimization and ensuring campaign hygiene. The media activation executive will also actively get involved in regular reporting, data input and learn about commentary while supporting financial reconciliation. 

Reporting to the Planning and Activation Manager , this candidate will work closely with other digital activation team members and ask for guidance from the local and regional activation leadership to support test and learn programs and creative tests. The media activation executive will also make her-/himself familiar with internal tools including but not limited to launch trackers and data integrity reports.

Some of the things we’d like you to do:

  • Learn and develop  tactical planning skills
  • Send publisher IOs and tracking requests while manage the trafficking work streams  and t-sheet inputs 
  • Learn all about campaign set up based on Google and Essence campaign guidelines structure and best practices provided
  • Support timely campaign launches, screenshots and troubleshoot issues
  • Learn about daily pacing, in-flight optimization, campaign hygiene and support the senior activation executive
  • Prepare reporting and data 
  • Support financial reconciliation
  • Learn how to plan and activate Google Ads(SEM), Bing Ads, Naver Ads, and Daum Ads.

A bit about yourself:

  • University graduate, with good understanding of the Korean media landscape; Experience as a media agency intern preferred
  • Confident using English in your day to day work, proficiency in written and spoken English
  • Displays strong interest in Google Marketing Stack and willing to learn more
  • Good overview of local KR publishers and willing to learn hands on activation
  • Good team player with good work prioritization and management skills
  • Confident to communicate and present to internal stakeholders 
  • Passionate about digital platforms and data, and follows  latest industry trends and news
  • Meticulousness and, preciseness
  • Familiar with  Google spreadsheet and other google documents an important plus

What you can expect from Essence

Essence’s mission is to make brands more valuable to the world.  We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape.  It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful.  As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.  We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.