Essence | Media Activation Director, Google

Programmatic, Biddable, Paid Media & SEO Sydney, Sydney


Position at Essence

About Essence
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal
and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
Visit for more information and follow us on Twitter at @essenceglobal.

About the role
This specific role will be specialized in terms of Display and Video and will oversee activation members across teams, with close collaboration across different channel owners, planners and client service leads as part of the media activation team.

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

Some of the things we’d like you to do:
● Support the Client Director & Media Activation Practice Lead in capacity planning & resource management for the team
● Oversee development, roll out, and adherence of best practices across channels - specifically Display and Video
● Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Be able to communicate with clients on subjects outside your remit, and provide them with useful insight, working independently
● Bring in-depth knowledge of Google ads platforms (e.g. GDN, YouTube, UAC) in coordination with Doubleclick Campaign Manager operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
● Manage and develop key vendor relationships
● Identify new platforms, partners & integrations, evaluate these (and existing platforms) over and maintain a POV here
● Develop thought leadership pieces & case studies throughout the course of the year to demonstrate role within wider industry as a display expert
● Deliver quarterly, semi-annual, or annual updates on work quality as it relates to owned workstreams
● Gain a strategic understanding of the client’s business and KPIs, and how campaign optimizations meet those KPIs
● Ownership of in-channel planning and forecasting, testing, measurement, and optimization
● Manage a team of 2-5 direct reports, a larger team of up to 12
● Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner
● Provide timely and actionable feedback to the team to aid in their development
● Strong and effective communication across all levels; ability to establish and maintain effective relationships both internally and externally
● Thoughtfully craft career development plans for your reports and contribute to the development of training materials for the department

A bit about yourself:
● An experienced and exceptionally talented individual, you will be passionate about digital media and have a desire to be at the cutting edge of online advertising
● At least five years’ experience within a digital-centric role with a track record of leadership and business growth
● Strong understanding of the digital landscape, suppliers and technology
● Strong analytical skills. Able to analyze and draw conclusions from data and comfortable presenting quantitative information in a client context
● Demonstrate the ability to present your strategic recommendations to external/internal clients
● Eager to learn new concepts and challenge the existing business framework
● Highly developed interpersonal, team building and relationship management skills
● Demonstrated experience in senior stakeholder relationship building and management
● Proven capability in building, developing and mentoring people and teams
● Past experience in managing profitability in the context of agreed scope of work
● Experience in setting work quality standards and consistently delivering against them

What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine,
results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.