GroupM | Media Planner

Media Planning Tokyo , Japan


Position at GroupM

The Media Planner will be responsible for delivering outstanding integrated media plans for a portfolio of high-profile multinational brands working collaboratively with local, regional and global colleagues to deliver best in class service and delivery to the clients.

Working within the wider integrated planning team you will act as the subject matter expert for your client portfolio ensuring commitments made to clients are specific and deliverable, ideally exceeded!


  • Understand the client portfolio and contribute to campaign implementation and management
  • Develop positive relationships with key clients and agency partners
  • Coordinate with client and agency partners, ensuring deadlines are met and campaigns are set up for success
  • Ensure buying best practices are being utilized and are compliant
  • Lead and manage client relationships building positive partnerships
  • Identify and utilise new buying strategies and methods as they become available
  • Providing training and mentoring to junior members of the team


Client Management

  • Develop positive relationships with clients, be their go to person for media planning
  • Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
  • Anticipate the client’s needs and set up internal process to meet / exceed them


Operational Excellence

  • Coordinate & complete annual plans for all brands for the assigned categories.
  • Work with media owners to problem solve and create business solutions
  • Work with clients and agency partners to bring campaigns to life, including attending and contributing to regular work in progress meetings
  • Use agency research and Implementation planning tools
  • Develop consistent excellent plan recommendations for brands in the assigned categories & related Operations staff to deliver outstanding plan execution & operational excellence


Qualifications and Requirements

  • 2+ years’ media agency experience, across a range of industries
  • Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics or engineering
  • Exceptional verbal, written, communication skills with an analytical mind set
  • Numerate and analytical
  • An excellent work ethic, problem solving and proficient time management skills
  • Experience working across either Media, Marketing, Consultancy, Business Analytics
  • Proven experience in data interpretation & analysis
  • Bilingual fluency in Japanese and English


About Japan

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.